ABOUT WESTGATE RESORTS
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Lead and champion the reporting and analysis function for database marketing, slots, table games, poker and race & sports.  Support the VP of Casino, VP of Casino Marketing and the Director of Slots.  Provide key insights and recommendations for each division based on performance and a competitive review.

Maintain confidentiality of sensitive information while complying with all Company rules and regulations required. Other job-related duties as assigned.

Role and Responsibilities: (Includes but is not limited to the following)

1. Lead and develops Pro Formas and Post-Mortems for casino promotions and events,
2. Conduct ad hoc analysis as requested by leadership
3. Forecast impact of casino programs and promotions to the Casino P&L
4. Lead the marketing and casino reporting effort, both report development and distribution
5. In depth analysis of digital and email marketing efforts including cost per click thru & cost per conversion/acquisition
6. Analyze database reports for player reinvestment, player profitability, identify trends and makes recommendations
7. Lead the monthly Casino/Marketing analytics review meeting
8. Lead competitor marketing research effort
9. Coordinate with leadership on long-term strategic planning
10. Work with Surveillance and casino team to ensure guest compliance
11. Participate in the budget and budget review process for all casino functional areas
12. Establish best practices and policies for the gathering, manipulation and presentation of standardized reports and analytics
13. Offer support to the Director of Database Marketing, including player list pulls and offer builds
14. Assistance in casino events and promotions
15. Continue education and self-development through cross-training within the department and into other functional areas

Performance Requirements: (Knowledge, skills and abilities)

Excellent computer skills and proficiency in programs including: Excel, Word and BI Tools such Tableau and/or Cognos.  General understanding of lifecycle marketing and the customer journey.  Strong presentation skills.

Experience  Requirements

2+ years previous experience in marketing and/or casino/slot analytics.  Preferably in a casino or hospitality environment.

Education Requirements

Bachelor's Degree in Math, Finance, Economics or Marketing.

Desirables:

Proficiency in casino programs CMS such as ACSC.  Viz Explorer, Bally BI and PowerPoint a plus.  Strong passion to learn and drive continuous improvement.

All your information will be kept confidential according to EEO guidelines.