ABOUT WESTGATE RESORTS

Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

About Westgate Smoky Mountain Resort & Spa:
Adjacent to Great Smoky Mountains National Park, the most-visited national park in the country, Westgate Smoky Mountain Resort & Spa in Gatlinburg, Tennessee, provides an amazing work environment with refreshing mountain breezes and spectacular views of the beautiful Great Smoky Mountains. As a member of the Westgate Smoky Mountain Resort team, you will meet and engage with guests who have arrived to enjoy all the Great Smoky Mountains have to offer and help them experience our world-class amenities such as the state-of-the-art Wild Bear Falls water park.

Plans and directs marketing of organizations products and services by performing the following duties personally or through subordinate supervisors. Works with corporate Director of Retail and other Westgate Resorts within Florida on marketing strategies, collateral, uniformity, and develop consistency in advertising.

DUTIES

• Establishes strategic marketing plans to achieve corporate objectives for products and services.
• Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Develops and manages marketing operating budget.
  Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Evaluates and recommends distribution channel development programs.
• Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services.
• Serves as liaison with outside agencies on ongoing promotional campaigns.
  Oversees development and production of promotional and collateral materials.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitive products and marketing activities.
• Oversees development and maintenance of customer database.
• Establishes and maintains relationships with industry influencers and key community and strategic partners.
• Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
• Conducts marketing surveys on current and new product concepts and provides feedback for future product development.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE
Master’s degree (M. A.) or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.

LANGUAGE SKILLS
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.