Brand Communication Manager

  • Herengracht, Amsterdam, Netherlands
  • Full-time

Company Description

Werkspot is the online marketplace to find a Service Professional for your home improvement jobs. With our young, open and driven team of 130 professionals in Amsterdam, we are working towards our mission every day: to become the easiest and most reliable way to arrange home services. We are expanding our market leadership in The Netherlands and developing our start-up Instapro.it in Italy. Since mid 2018 we started migrating Travaux.com, the French market leader to our platform. So far, we’ve processed over 2 million service requests, grew our network to around 15.000 craftsmen and we are proud to see these numbers grow every day.

Job Description

You know the power of branding to realise impact; you strongly believe in brand marketing to ensure long term growth, perfectly aligned with performance marketing to drive short term growth. Together with our Performance Marketing Manager you are responsible for doubling business results. Therefore your main objective is to expand brand awareness and strengthen our brand image for both target groups. We aim high and aspire to become synonymous to arrange home services. When you want to book a hotel you go to Booking, when you need a taxi you go to Uber and when you need professional to get a job done in your home you go to Werkspot.

Through impactful brand performance campaigns covering the whole customer journey your team (6 FTE) amplifies all product and performance marketing efforts. You will be reporting directly to the Chief Commercial Officer: Martin Jellema.

Qualifications

Your expertise

Minimum of 6 years experience in brand communication for an internet business with a proven track record managing TV & Radio in multiple countries.

Responsibilities:

  • Maintain & develop brand strategy
  • Brand & user research  
  • Creation brand campaigns
  • Media strategy & buying
  • Managing PR & content team

What we ask from you

  • Ability to think strategy and be hands-on in execution
  • Collaborative by nature with strong communication skills
  • Be fluent in English
  • Pre: experience online marketplaces

We offer you

  • A competitive salary
  • Ability to improve yourself by following courses and joining conferences
  • 25 days of annual leave

Additional Information

Werkspot was acquired by the world market leader in home services in 2014: HomeAdvisor (listed at NASDAQ: ANGI). HomeAdvisor is part of IAC which is responsible for many successful internet companies like Tripadvisor, Vimeo, Match.com and Tinder.  IAC acquired multiple leading positions in the last few years across Europe: UK (Mybuilder.com), France (Travaux.com) and Germany (My-Hammer.de) to pursue a growth strategy in Europe.