At BioTRUST, we’re on a mission to help people live longer, healthier, more vibrant lives and our creators are how we reach them. We’re looking for a Social Media & Creator Manager to own our creator program from the ground up. You know TikTok inside and out, you're excited to build and scale TikTok Shop and Affiliate programs, and you have a real gift for turning creators into loyal, long-term partners — whether this is your first full-time role or your fifth. Just as importantly, you're genuinely curious about the positive impact fitness and nutrition can have on people's lives and you're excited to help build it. In this role, you’ll bring together genuine relationship-building and real results, growing partnerships that move the needle for our brand. It’s a chance to shape our creator strategy from day one and help even more people discover that a healthier life is well within their reach. Let’s build something great together.

Social Media & Creator Manager

Job Title:  Social Media & Creator Manager

Job Location:  Remote

Job Type:  Full-Time

Department:  Marketing / Creative

Reports To:  Head of Brand

About the Role

Grow Our TikTok Affiliate Program

• Build, launch, and scale our TikTok Shop and Affiliate program from the ground up, recruiting creators and growing sales through content they genuinely believe in.
• Find and welcome creators in the fitness and nutrition space whose audience and values feel right at home with ours.
• Set clear, fair partnership terms, handle product seeding, and make sure every creator knows exactly what to expect.
• Keep an eye on how affiliates are performing, celebrate your top partners, and give the ones who are close a little extra support to get there.

Build Real Creator Relationships

• Be the friendly, reliable point of contact creators can count on — the kind of partner who turns a one-time collab into a lasting relationship.
• Guide creators on our products, message, and goals while giving them the creative freedom to sound like themselves. Authentic always wins.
• Keep creators motivated and engaged through steady communication, thoughtful incentives, and a genuine sense of community.
• When questions or hiccups come up, sort them out quickly and kindly, so every creator walks away feeling valued.

Own the Content & the Numbers

• Stay ahead of what’s trending on TikTok — the sounds, formats, and moments — and share what you’re seeing with the wider team.
• Team up with marketing to keep creator content on-message and connected to our bigger campaigns.
• Track the metrics that matter — views, engagement, conversions, and ROI — and turn them into clear, honest takeaways we can act on.

Keep It All Running Smoothly

• Manage the behind-the-scenes details: contracts, payments, product logistics, content calendars, and approvals.
• Build simple, organized systems so no creator, deadline, or deliverable ever slips through the cracks.
• Work hand-in-hand with marketing, product, and fulfillment to keep every campaign on track.

What You Bring

• Hands-on experience with TikTok, ideally including TikTok Shop and the Affiliate / Creator marketplace or at least a passion to learn.
• Experience with creator, influencer, or affiliate management — whether from internships, personal projects, or your first role out of school — you know how to spot great talent and build trust fast.
• A genuine curiosity about fitness and nutrition and the positive impact they can have on people’s lives — you’re eager to understand this community and learn what resonates.
• Serious organizational skills. You can keep a growing roster of creators, deadlines, and deliverables moving without missing a beat.
• Warm, clear communication and the confidence to negotiate and set expectations while making people feel supported, not pressured.
• Comfort with data — you can let the numbers guide your next move.
• A self-starter’s spirit and the ability to juggle several projects at once in a fast-moving environment.

Bonus Points

• Existing relationships with fitness and nutrition creators, or a network you can tap into.
• Experience with affiliate or influencer platforms and running UGC (user-generated content) campaigns.
• A background creating content yourself — you have an instinct for what works on TikTok.
• Familiarity with TikTok Shop Seller Center and affiliate management tools.
• Experience with e-commerce or DTC (direct-to-consumer) brands, especially in health and wellness.

Screening Question (Required)

• How do you stay organized when you're juggling a lot of moving pieces at once, and how do you keep everyone aligned?
• Tell us about something you built or launched from scratch. What did you own from start to finish?
• How do you motivate and lead a group of people to do their best work?
• How do you use AI and tech in your work, and where do you make sure the human touch stays?
• What do you want to get out of this role?