Digital Marketeer - Lacent

  • Zwolle, Netherlands
  • Full-time

Company Description

Lacent is a sister company of Wehkamp and part of the RFS Holding/Wehkamp Group. To our customers we are a financial partner and technology provider, that specialises in providing Point-of-Sale Financing solutions like invoice and credit. We also offer fraud solutions to selected retailers and as part of our shopping experience. It is the goal of Lacent to become the dominant financial enabler in any shopping context. This includes e-commerce as well as traditional brick and mortar retail, in the Netherlands and Benelux. As a technology provider we apply state of the art developments in computer science like machine learning, distributed ledgers and cryptographie - all in an environment that fosters individual learning, autonomie and self-organisation. As a service provider we build on continuous customer feedback and usertesting. Our way of working is data driven, collaborative, and fun! As a financial services provider we also have a great responsibility towards our customers and are registered with the Dutch financial regulator AFM.

Our flexible payment solutions are a key differentiator in the market. Due to our long history of providing customer credit, we are market leader in database management, complex payment processes and credit scoring.

As from 2019, Lacent is extending the financial proposition to the external market and therefore is in the fascinating turn around into a FinTech company. The product portfolio will be stretched to a wider range of contemporary financial solutions for consumers.  

Lacent’s north-star is offering financial propositions and products that are relevant for customer help making their lives easier and more beautiful in a responsible way.

Job Description

As a Digital Marketing Manager, you will work on all Digital Paid channels, including search campaigns on Google and Bing, as well as Paid Social, Display advertising and Email Marketing, supporting our launch in the Dutch market.

What will you be doing on a day-to-day basis?

  • Executing plan for paid search and social, driving both reach and engagement.

  • Optimising keywords, copy and landing pages for paid search engine marketing campaigns.

  • Define a framework of when and how we analyse the performance of our programmatic campaigns.

  • Managing and optimisation of programmatic media buying (DSPs), analysing performance drivers and translating insights into actionable hypotheses and tweaks.

  • Tracking, reporting and analysing website analytics and campaigns.

  • Creating and sending email campaigns to the agreed targeted audience.

  • Improving the performance of marketing emails by running A/B tests and results analysis.

In this job, you report directly to the Head of Financial Product within Lacent.


We are looking for someone who can think strategically, act commercially, deliver operational excellence and obtain results quickly. Someone who is working from a win-win mindset with colleagues and who embodies, mastery- autonomy and purpose in their work, life and personality.

You have:

  • At least 2 years of experience and tangible success in managing digital campaigns in at least one of the following channels: across Display, PPC and Paid Social.

  • Experience with website analytics tools (e.g. Google Analytics).

  • Strong analytical skills and experience generating reports.

  • Fluent in English. Dutch is a plus.

  • You are proactive and eager to learn.

  • Strong plus: Well-versed in SEA, performance marketing, conversion, and online customer acquisition; Industry knowledge from either a corporate or agency setting would be an advantage but not essential.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy, analytical and highly motivated to take on responsibility and make an impact and last but not least, you like having fun

…...and how we help you grow?

  • Excellent employment terms, including a competitive salary;

  • A key position in a unique FinTech company which is in a growth stage;

  • Full use of your entrepreneurial capabilities to help the business grow;

  • Working with and learn from leading industry experts;  

  • Great and devoted colleagues and a nice working environment.

  • Personal development plan to keep track with the fast moving digital environment.

Entrepreneurial Ownership

You don’t fill your day with activities, but you determine your contribution based on impact. Ownership and entrepreneurship are important conditions for winning together. As if Lacent is your own company, you take the LEAD. As a result: more responsibility and a very steep learning curve, regardless of what you already bring.

Experience(d) to shape

Everyone at Lacent has his or her own discipline. We now excel in many of our disciplines, thanks to our many years of experience in ecommerce and fintech. As an organization, we are now a substantial scale-up. We maintain a start-up mentality by pioneering and continuing to learn. Together we experiment on a large scale, and together we make a difference for the customer.

Mutual Growth

Together we stay ahead and you get the best out of yourself. In a digital organization, everyone must continue to learn, because the world around us is changing at lightning speed. Personal development is our priority and goes hand in hand with delivering performance. Growth is a journey, and we learn every day.

Real Connections

We care about our customers and we care about each other. Our connection is authentic, based on transparency and trust. Getting the best out of yourself is easiest if you can and dare to be yourself. You actually have to experience it to feel it. Curious? Respond immediately and get acquainted!


Additional Information

Transparency is very important in the application process. After your application you will immediately receive a link to a personal status page, in which you can find your status of your application and all communication.

What happens after your application?

The process for this vacancy is as follows:

1. Do your expectations and our wishes match? Then we invite you for a first video interview.

2. When we both are enthusiastic, we will schedule an extensive introduction with our Head of Financial Products. This will be a video call as well.

3. Are we positive? Then we go a step deeper! Depending on the outcome of the extensive introduction, we schedule discussions and / or a case. Based on your location, this will be in video calls, or on-site. After this we have an extensive picture of you, and you have a good picture of the function, expectations and the culture at Lacent.

4. After this part of the day you will hear from us as soon as possible whether we see you as our colleague. In that case we will make you an offer. If that is not the case, you will of course receive useful feedback from us.

Are you interested in this position? Respond immediately so that we can contact you!
Do you have any questions about the position, or do you want to know more about Lacent? Then contact Hayke Tjemmes through LinkedIN or call / sms / whatsapp on +31 6 40794583.

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