Reporting to: Head of Brand

Our purpose:

At Watu Africa, we empower entrepreneurs.

WATU is a mission-driven, customer-centric company that believes everyone who wishes to become an entrepreneur deserves an opportunity to start, grow and achieve their goals in life. As Africa’s fastest-growing Asset Finance company, we see the continent’s bright and prosperous future and want to be part of the team transforming it into reality. Our vision is to provide asset financing services for mobility assets (motorcycles, three-wheelers, and vehicles) and phones to ambitious individuals who believe that, when provided with the right tools, they can fulfill their dreams as entrepreneurs and prosper in life while supporting the needs of their families and community. We, therefore, have a commitment to Empower Entrepreneurs by providing the means needed to move and improve in their lives

Role Purpose:

Responsible for planning, executing, and monitoring marketing projects and campaigns that support Watu Africa's brand and communication goals. This role will involve collaborating with cross-functional teams and coordinating the implementation of creative marketing strategies for all products in all countries of operation.

What you will do:

• Coordinate the project management  process for all brand related projects to ensure all projects are in line with client briefs, project risks are proactively managed, quality standards are achieved, and that timelines are achieved.
• Develop PR strategies and campaigns and implement effective PR plans to promote or enhance the Watu brand in all countries of operation.
• Develop and manage media relations with all media stakeholders to inform positive coverage and consistent messaging across board.
• Define and report on key metrics pertaining PR campaigns, media coverage and other digital platforms to establish PR strategy effectiveness.
• Manage all agency as per Watu portfolio to ensure value to the business through timely and quality service. This will include monitoring deliverables, management of issues and concerns.
•  Implement digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns, to increase brand awareness and reach target audiences.
• Manage marketing project budgets effectively, ensuring that resources are allocated efficiently.
• Collaborate with the creative and content teams to develop engaging and on-brand marketing content, including graphics, videos, and written materials.
• Coordinate production projects to ensure timely, cost effective and quality production
• Collaborate with internal teams i.e., brand and executive leadership, to align PR efforts with overall business objectives.

What we are looking for:

• Bachelor's degree from an accredited institution in Marketing, Business, Communications, or a related field.
•  At least 8 years experience in marketing, project management, or a related role.
• Proficiency with marketing software and tools (e.g., Google Analytics, social media management platforms, email marketing software).
•  Strong understanding of digital marketing channels & tools and copywriting skills.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
•  Proficiency in data analysis and reporting.
• Ability to manage multiple projects simultaneously.
• Strong organizational skills and attention to detail.
• Ability to work both independently and as part of a team.
•  Knowledge of the African market and cultural sensitivities is a plus.