WATU is a focus-driven, customer-centric company that believes everyone deserves the opportunity to be an entrepreneur and achieve their ambitious goals in life. As Africa’s fastest-growing Asset Finance company, we see the continent’s bright and prosperous future and want to be part of making it a reality. Our vision is to provide asset financing for motorcycles and three-wheelers to those who understand that when provided with the right tools, they can fulfill their dreams and the needs of their families and community. We Empower Entrepreneurs by providing the means needed to move and improve lives.

We are looking for doers who are ready to roll up their sleeves and, with their hard work and dedication, create the impact needed in our communities. Do you want to become a part of our ambitious and creative team of smart individuals and make a difference and you have what it takes? Then read on and apply for this exciting opportunity!

Our business is growing rapidly with more than 150,000 customers in Kenya. In this context, we are seeking to onboard an enthusiastic, experienced Junior Digital Account Manager to join our communications team.

Job Purpose

Leverage digital channels to drive Watu's digital presence whilst supporting the development and execution of digital strategies.

Key Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build and maintain Watu social media presence on various platforms.
• Analyze the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click.
• Brainstorm new and creative growth strategies
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Act as a point of contact between the Watu Gari and Brand team to address any digital management/ brand queries or concerns.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels

Knowledge, Skills and Experience required:

• University degree
• 3 years’ experience in digital marketing communications
• Certification in Digital Marketing will be an added advantage
• Demonstrable experience with social media and digital platforms is required
• Proficiency with various digital marketing tools id required
• Sound understanding of digital best practice.
• Integrity and professional skills
• Attention to details
• Ability to work independently and proactively
• Team player and good communicator

What we offer:

• Be a part of an international, dynamic and driven team that has set their aspirations high and work hard to achieve those
• Opportunities to learn and grow together with us
• Competitive compensation package
• Health benefits

Do you see yourself being part of the WATU team? Then please apply with your CV and a cover letter, we are looking forward to working with you!