Integrated Marketing Specialist - REF20511F

  • RMZ Centennial Internal Road, EPIP Zone, Brookefield, Bengaluru, कर्नाटक 560066, India
  • Employees can work remotely
  • Full-time

Company Description

WNS Global Services Inc. (WNS) is an NYSE listed Business Process Management company. A leading ITES brand based out of 16+ countries, WNS wears the operations cum domain expert hat for 400+ businesses across 10 industries, including Travel and Hospitality, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare and Lifesciences, Hi-Tech and Professional Services, and Energy and Utilities. We collaborate with our clients to co-create digital-led solutions that help them re-imagine their digital future and transform their outcomes with operational excellence. In short, we enable our clients to co-create and execute their vision for a digital-led business with the help of our 49,000+ employees across the globe.

Job Description

Looking for smart, creative and open-minded B2B marketing specialists who can strategize, execute and manage integrated marketing campaigns that deliver tangible business results.

The selected candidate will be part of the global marketing team specializing across a genre of functions, including outreach, campaign & event management, digital marketing, branding, messaging & positioning, strategic research and employee communications.  

As a core member of the REACH tower within marketing, (s)he will play a mini-CMO role for the vertical or horizontal business unit. The key responsibilities will be as follows:

  1. Develop the annual business marketing plan and ensure meticulous execution of the same
  2. Strategize, conceptualize, execute and manage integrated marketing and communications campaigns for the SBU / HBU
  3. Work in partnership with the sales, solutions, content and design teams in developing cutting edge thought leadership (whitepapers, articles and blogs) and sales collaterals (brocures, flyers and cases studies) in a variety of engaging formats (videos, infographics and audio)
  4. Drive impact at flagship industry events, hosted roundtables and webcasts
  5. Collaborate with functional teams within marketing to drive outreach across channels – digital, social and tele-calling amongst others
  6. Improve brand visibility for the business unit through relationships with industry analysts, advisors, industry associations and the media
  7. Track and report metrics on leads, opportunities and closed business on a regular basis

Qualifications

  • A management graduate with a masters in marketing
  • Minimum 10 years of experience in B2B marketing preferably with a BPO, ITO or KPO firm
  • Experience in driving integrated marketing campaigns across global markets (US, UK and APAC)
  • A dual-minded approach: Highly creative and can innovate on the fly but also process-driven, thinks scale, and relies on data to make decisions
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