Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced office environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

The China Community Marketing Coordinator at Vuori is a community connector who actively collaborates with Vuori’s retail stores, local studios, fitness instructors, wholesale partners, community influencers, KOL/KOCs, and businesses to spread brand awareness and create extraordinary experiences. They will be an extension of the brand marketing team in Asia, and be responsible for Vuori’s community marketing in China. As a representative of Vuori’s brand culture, they will support Vuori’s China retail store(s) and Retail Marketing team with local events, in store activations, local partnerships and collaborations, product seeding initiatives, and serve as the on-the-ground contact for the brand marketing team’s needs.

Responsibilities include but are not limited to:

• Build and foster relationships in the China fitness community, establishing new and nurturing current relationships with fitness instructors, local gyms and studios, and likeminded brands with the goal to grow the Vuori brand
• Strategize and develop new ways to connect with the China community through grass root efforts, activations, events, in-store experiences, promotions, and more based on Vuori’s international needs, marketing goals, and community initiatives
• Build and manage key instructor relationships—creating a welcoming environment, seeding instructors, planning and coordinating events with them, and more
• Establish and manage key partners and vendors for events and marketing efforts in China that align with Vuori’s brand
• Lead the V1 Leader program and all studio initiatives in China–ensuring deliverables are being met at the store level and in the community
• Plan, coordinate, manage and attend Vuori events—ACTV Club IRLs, in-store events, inmall events, off-site activations, and other marketing events–ensuring all are in alignment with the retail marketing calendar and editorial storytelling moments
• Engage in locally relevant events, and identify places in the China community where Vuori should be showing up and having a presence
• Attend studio and fitness classes on behalf of Vuori on a regular basis and engage with instructors and peers, introducing the brand to potential new customers
• Represent Vuori in China, and work with Vuori's China based agencies and partners, as well as other Vuori cross functional teams
• Maintain a pulse on cultural, community, retail, and fitness trends in China and report findings to Vuori team
• Capture social media content for Vuori’s marketing channels when needed: at events, influencer store visits, wholesale partners, etc.
• Monitor, track and report on all China community efforts and retail marketing initiatives– reporting weekly, monthly and quarterly
• Support with China retail marketing moments in store—organizing marketing collateral and signage, executing branding moments, and more
• Assist Vuori China store(s) with any marketing or community needs, and be available to support retail staff during prime seasons

• Must be fluent in English and Chinese
• Must live in the Shanghai area and can easily travel to events, fitness classes, retail locations and more
• Must have at least 3 years of marketing, community building, and/or event experience
• Preferred experience working with US brands and in the fitness/retail space a plus
• Enjoys attending a variety of fitness classes and connecting with peers
• Comfortable conversing with peers and customers about Vuori
• Flexible schedule to meet with Vuori team located on the US, and attend community events in store and offsite
• Extremely organized and detail oriented
• Excellent verbal and written communication skills
• Ability to communicate effectively across teams
• Comfortable working in a fast pace and high growth environment
• Ability to multitask, coordinate deadlines and implement necessary feedback
• Fosters great relationships by putting people first, communicating with honesty and kindness and allows others to do the same
• Has an entrepreneurial nature and knows how and when to innovate to get great results

Pay Range: $65,000-$75,000/yr

Benefits:

• Health Insurance
• Paid Time Off
• Employee Discount
• 401(k)

All your information will be kept confidential according to EEO guidelines.