Senior Manager, Social Media & Digital Content

  • 1215 E Fort Ave, Baltimore, MD 21230, USA
  • Employees can work remotely
  • Full-time

Company Description

Founded and headquartered in Baltimore, Maryland in 2010, Volo is a community based organization with more than 250,000 users across the US.  Our users leverage Volo to organize, meet, communicate and play within their community through fitness and social activities. Whether it's a performance sport like soccer, or a social activity like cornhole, Volo provides something real. Real interaction, real activity, real fun, and real impact.

Volo is a movement—for people and by people who want to connect more meaningfully with each other. We are a grassroots uprising, helping others actually see who they’re connecting with, and share experiences over the length of a season.

Proof We Are Awesome

  • Ranked Among Inc-5000 Fastest Growing Companies
  • Serving more than 9,000 kids in free youth programs
  • Over 200,000 Adult Participants Nationwide
  • 8 City Markets & Counting...

Job Description

RESPONSIBILITIES

Oversee Digital Editorial Calendar:

  • Develop and maintain a master editorial calendar for all paid, owned and earned channels

  • Work closely with marketing teams (League Sales & Marketing, City Marketing and Brand) and other groups (Volo Kids Foundation, staff recruitment, etc.) to capture and incorporate objectives and messages into editorial calendar

Oversee Social Media Strategy & Content:

  • Develop strategy  for hierarchy of messaging (i.e. always-on/evergreen , seasonal, event, etc.) for brand social media channels

  • Develop channel strategy and cadence: Facebook, IG, Twitter, LinkedIn, YouTube, Snapchat, others as required

  • Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)

  • Advisory role for city FB Groups

Manage Paid Social Media Campaigns:

 

  • Develop recommendations for paid media strategy in support of sales and brand objectives

  • Manage paid social media budget and campaigns

  • Regular performance reporting

Qualifications

MUST-HAVES:

  • Hyper-organized and attention to detail / process-driven

  • This is the perfect right brain/left brain position

  • Social media expertise required ( 4+ years of experience)

  • Campaign management experience from start to finish: from strategy concept to creative briefs to final presentation

  • Marketing project management experience, including partnering with internal marketing teams and external agencies

  • Experience contributing/overseeing media planning, targeting, and trafficking efforts for highly budgeted social media campaigns

  • Familiar with digital project management platforms (i.e., Asana ClickUp, Trello, etc.)

  • Experience with Sprinklr or similar social media management software (SMMS)

  • Can marshal resources effectively and comfortably navigate a fast-paced, ever-changing environment with minimal supervision

  • Excellent written and verbal communication skills

  • Dynamic personality interested in working in, and contributing to, a fun and active sporting environment

“WOW” US WITH:

  • Creative capability a plus - Basic graphic design and copywriting

  • Experience in sport or event management and/or business development capacity

  • Proven ability to manage a team

Additional Information

    What We Look For:

    • People with a passion for sports and social activities
    • Must value punctuality and professionalism
    • Prior referee experience a plus, but not required
    • Experience in diffusing challenging situations a plus