Senior Account Executive, Social + Digital

  • New York, NY, USA
  • Full-time

Company Description

Citizen is currently seeking a Senior Account Executive to work on-site with the growing digital team in our New York office. This is a full-time position and reports to the Vice President, Digital Strategy.

Job Description

This role is responsible for developing partner programs and content that increase awareness, purchase intent and engagement for Citizen clients. Ideal candidate should have a solid strategic mindset, strong background in communications and / or marketing, be well versed in online lifestyle content, original content production, have an excellent understanding of the current trends and different platforms for which the content is being produced to bring creative and innovative ideas to life. They should also have established contacts with influencers, talent managers, and content creators; management experience, and a proven track record of developing and executing influencer and content creator programs and campaigns. The ideal candidate shows a passion for the industry as a thought leader, POV provider, and proactively sizing-up competition and the market to find new ways to break through. The role also is responsible for developing KPIs and analysis for the content campaigns.


  • Lead influencer and content creator programs.

  • Work with the territories to build, manage and expand influencer, content creator and ambassador programs for Narrative’s portfolio of clients. Align activities to align with client objectives and strategies.

  • Establish program objectives, strategies and KPIs. Work closely with Director of Digital to develop comprehensive reporting to measure the impact of influencer programs.

  • Develop innovative and engaging campaigns to grab the attention of influencers and can be amplified through earned press coverage.

  • Organize a reporting structure to analyze all outreach performance, content and engagement.

  • Create original influencer experiences and events that increase awareness, purchase intent and engagement for Narrative clients.

  • Manage, supervise and mentor staff creating an inspirational environment to help grow in strategy and best-in-class execution.

  • Keep on top of industry trends, influencer and content creator channels, industry best practices and trends, and relevant campaigns. Share knowledge of the space with the broader Narrative teams to enhance the understanding of working with influencers.


  • Minimum of 3 years in social, digital and/or influencer marketing

  • Expertise in growing and engaging audiences through social media channels such as Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, etc.

  • Actively participates in a wide variety of social media activities such as blogging, community development, and management, social commenting, etc.

  • Understanding of popular social networks – design, functionality, users

  • Good understanding and ability to execute paid boosting campaigns across Twitter, Pinterest, Facebook, and Instagram

  • Proficiency in PowerPoint and presentation tools and skills

  • Skilled in the use of third-party social media management tools to maximize and track performance

  • Exceptional client facing and communication skills

  • Very high attention to detail

  • Creative mind with strong verbal, written and presentation skills - be bold, think fresh, weird and fun

  • Flexible, collaborative and cognizant of the 24/7 nature of community and social media management

  • Must be enthusiastic and committed to staying on top of leading-edge mobile/web design & development trends; Knowledge of social media trends and best practices of digital content creation, distribution, and syndication

Additional Information


Take a look at our career website. Perhaps there is an opportunity that is waiting for you!  We thank all applicants. However, only those selected for an interview will be contacted. Citizen Relations is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Citizen Relations is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.