1:1 Strategist / CRM Specialty

  • Toronto, ON, Canada
  • Full-time

Company Description

Are you creative-driven? Are you curious and ready to tackle big business problems?

If so, maybe we should talk!

Cossette is a dynamic Canadian marketing communications agency. We have been around for more than 40 years. We have offices in all regions of the country and although we are considered part of the Canadian agency establishment, we’re anything but stuffy. In fact, we are the exact opposite. Cossette has a reputation for being innovative and entrepreneurial. We pride ourselves in our agility, creativity, our currency and a certain kind of edginess. We play hard and we work hard. Perhaps that’s why we previously were named one of the best 50 employers in the country and are currently Strategy’s Agency of the Year, for two consecutive years!

But you don’t need to take our word for it. Come and learn for yourself.

Job Description

As a 1:1 Strategist within Cossette Communications you will be responsible for providing strategic guidance for clients and agency account and creative teams on several CRM accounts. Your job is to align consumer and business needs to deliver exceptional business results through identifying and directing engagement projects of high consumer value, all with a focus on optimization. The position requires excellent collaboration, negotiation and investigative skills. 

This role also requires strong client facing skills, as well as the ability to inspire and work with a variety of personalities. 

The ideal candidate will thrive in an extremely fast-paced environment and be highly organized and collaborative.


  • Provide day-to-day support and assist in CRM strategic leadership across several top tier accounts, including CRM best practices, reporting, brief writing, engagement planning and content strategy

  • Discovering and articulating differentiating consumer insights and translating them into strategic and creative recommendations and POVs

  • Direct and evaluate quantitative and qualitative research that answers key questions and uses insights to develop engagement strategies 

  • Partner with Account, Creative, Media and Technology teams to sell recommended work to our client brands

  • Work cross-functionally within the agency and with partner agencies to ensure the successful and innovative execution of approved strategies 

  • Blend knowledge of traditional direct (email and DM) with "new" direct (i.e. direct response digital ads, 1:1 social, Microsites, UX/CX, contextual, customization/personalization)

  • Work across teams - account, strategy, creative, media, partner agencies

  • Reporting - provide post-campaign analysis, pulling results from dashboard or through working with data teams, and develop insights and recommendations on how to improve future campaigns

  • Analytics - Will help be the lead on variety of analytics - direct mail, email (standard engagement and tying into business results), social, web (Google analytics)

  • Briefs - Infuse insights and recommendations from post-campaign analyses into both client briefing process and during creative briefings.

  • POVs + CRM Strategies - Aid in the development of CRM plans ranging from small-scale (one-offs) to larger-scale campaigns (i.e. revamping entire programs)

  • Client Presentations - this will be a client-facing role where you'll have the opportunity to present work mentioned above to client


  • 3+ years of agency experience in an account, analyst or strategy role

  • Advanced understanding of CRM, namely email, direct mail, and 1:1 social

  • Ability to synthesize information from various sources to create an actionable point of view and direction quickly

  • Ability to convert strategic plans into actionable ones 

  • Highly resourceful, with strong research skills and a working knowledge of CRM analytics

  • Ability to create effective & persuasive client presentations

  • Proactive and able to work independently 

  • Exceptional listening skills 

Additional Information

When you join Cossette you are entering the top ranks of the Canadian advertising industry.

  • We offer the chance to work with leading industry clients and a bright new office space that inspires creativity.

  • We have a competitive compensation and benefit packages and ensure a solid path for career advancement

  • We are looking for people who think creatively. After all that’s what advertising is all about.


Please apply for career opportunities via our career page in order to stay up to date with our most accurate and available openings. Applications submitted outside our career page will not be reviewed.

We thank all applicants. However, only those selected for an interview will be contacted.

Cossette is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Cossette is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.