Account Director

  • London, UK
  • Full-time

Company Description

Citizen is an award winning global agency with offices in the UK, North America, Canada and Singapore. The London office is located in the city with the hustle and bustle of Shoreditch just on the doorstep.

Job Description

Citizen is an award winning global agency with offices in the UK, North America, Canada and Singapore. The London office is located in the city with the hustle and bustle of Shoreditch just on the doorstep.

Job purpose

An AD is expected to be an expert in all aspects of PR, able to deliver and oversee high quality work with a ‘hands-on’ approach.  The AD ensures that day to day activity is implemented on time by the delivery team (AMs, SAEs, AEs, and trainees) but always looks at the bigger picture, looking for opportunities to grow the account and ensure that client objectives are not only being met, but exceeded.  The AD is able to handle client demands in an unflappable manner; lead on client reviews and campaign evaluation; devise, craft and implement campaign strategy and lead on campaign planning.

The AD holds an essential role between the delivery team and the more senior management team. As such the AD is expected to be able to manage up and down effectively – ensuring the smooth transition of information between the two as and when necessary. In addition the AD will have a pastoral role and responsibility for a number of junior colleagues.  The AD will feed in to six month reviews and annual reviews, and ensure the continuous professional development of the team.

The AD will also take the lead on the budget for the account and work with the team Director to ensure that the team is profitable and capacity is managed. 

 

Qualifications

Client relationship skills

- Proven experience of client management
- Hold deep knowledge of major global clients, act as a consultative partner and ensure all relationships are healthy
- Get under the skin of the clients’ businesses, understanding the wider business objectives, the commercial goals and how your PR strategy ladders back into those
- Have a thorough understanding of clients’ main competitors, key issues and industry hot topics

Strategic planning and delivery

- Business and marketing minded with ability to synthesize a brand’s objectives, equity and challenges to create campaigns that build business
- Lead the creative development of campaigns on existing accounts
- Be able to host effective, creative brainstorm sessions – educate AMs how to do the same
- Regular contributor to current client brainstorms and new business proposals
- Be able to work through a creative idea from concept to execution, in line with client strategy

Integrated campaign planning

- Communications professional with ability to contribute in client and inter-agency team meetings
- Deep understanding of the role of PR and influencer marketing within the broader communications mix
- Run stakeholder meetings and ensure that client objectives are considered and delivered

Global expertise

- Global experience essential including network management capabilities
- Not only able to devise strategic global plans but also input into and oversee the creation of highly usable global toolkits for local market activation, delivered in a timely fashion
- Excellent writing skills, able to adapt tone of voice to brand and audiences, delivering key messages in an engaging, newsworthy and effective way
- Be able to educate junior team members on how to create quality assets for client campaigns including photography and video content

New business

- Demonstrate a developed understanding of what creates a people powered conversation
- Provide support on the strategic development of new business documents

Agency contribution

- Lead on certain areas of interest and share knowledge of industry trends with agency colleagues

Team mentorship

- Lead by example and act as growth coach for key personnel (AEs / AMs)
- Driven, self-starter with impeccable standards

Additional Information

What we offer

  • 25 Days holiday, plus bank holidays and festive shutdown period
  • Pension
  • Life Assurance
  • Birthday day off
  • Free breakfast
  • Early finishes on Friday: 4pm 
  • Plus other great perks and career progression

Please note: The development of our staff is key to us with multiple training sessions provided throughout the year.