Senior Digital Media Planner

  • Toronto, ON, Canada
  • Full-time

Company Description

Are you creative-driven and innovative? Are you curious and ready to tackle big business problems?

If so, maybe we should talk!

Ideas can change the world. But ideas always begin with awesome people. Cossette is all about people. Our goal is to assemble the most passionate, motivated, open to diversity and talented people we can find. These people then put together the most compelling ideas and create the most effective product possible. And when we all do our jobs to the best of our collective abilities, our ideas persuade and inspire people all over the world. You’ll discover we’re all about people with talent – from everywhere and all walks of life.

Job Description



We are looking for an innovative and passionate individual, with a thirst for knowledge, to fill an opening for a Sr. Digital Media Planner role within Cossette Media’s Toronto office. The selected candidate will work within the digital buying group to help develop the digital strategy, plan and execute digital media plans for one of Cossette's leading clients. This individual will be well versed in all digital media channels, including direct, programmatic, social and content.  This person will also be able to help guide our client to think strategically about their approach to Digital ongoing.  This role will be focused on the strategic and planning aspects of digital media and content (they will not be responsible for the creation of content). 


  • Ensure thorough understanding of client business operations & priorities

  • Contribute strategic audience & tactical insights and ideas, for all digital media channels

  • Research, develop & pitch comprehensive digital plans

  • Management of digital campaign execution, performance and analysis

  • Communicate with clients on marketplace intelligence

  • Research and apply emerging opportunities in the evolving digital media landscape.  Identify & action with your team innovative, first-to-market executions

  • Translate performance data and KPIs to meaningful insights & optimizations

  • Supervise & mentor entry-level colleagues, working closely to execute required performance optimizations of campaigns

  • Provide ongoing recommendations to creative team and agency partners on best practices for digital media (ex. formats)


  • 5+ years experience in digital strategy/buying role preferred including familiarity with various buying models

  • Proficient with GDN/DBM, Facebook Power Editor and Twitter Ads, as well as social ad formats and their uses

  • Understanding of the role of branded content in a media plan 

  • Strong understanding of analytics and brand effect studies preferred

  • Knowledge of industry tools such as comScore Media Metrix, and various ad serving solutions (ex. DCM)

  • Some proficiency with reporting Dashboards such as Tableau or  Domo preferred

  •  Articulate written & verbal communication skills - a strong presenter, comfortable articulating & justifying ideas and recommendations

Additional Information

When you join Cossette Media you are entering the top rank of the Canadian advertising industry.

  • We offer the opportunity to work with leading industry clients and a bright new office space that inspires creativity.

  • Competitive compensation and benefit packages and the opportunity to advance your career quickly

  • We are looking for people who think outside the box. After all that’s what advertising is all about.

    In order to foster this we offer:

  • A flat corporate structure. You will have the opportunity to work alongside senior level executives throughout the entire organization.

  • A flexible work schedule and a business casual environment.

  • Our entrepreneurial culture encourages creative input from every discipline and all levels of the company!

  • Oh, and did we mention that we throw amazing parties!


Take a look at our career website. Perhaps there is an opportunity that is waiting for you!

*We thank all applicants. However, only those selected for an interview will be contacted.

Cossette Media is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Cossette Media is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.