Digital Media Planner

  • Toronto, ON, Canada
  • Full-time

Company Description

Are you creative-driven and innovative? Are you curious and ready to tackle big business problems? If so, maybe we should talk!

Cossette Media is a dynamic Canadian marketing communications agency. We have been around for more than 40 years. We have offices in all regions of the country and although we are considered part of the Canadian agency establishment, we’re anything but stuffy. In fact, we are the exact opposite. Cossette Media has a reputation for being innovative and entrepreneurial. We pride ourselves in our agility,creativity,our currency and a certain kind of edginess. We play hard and we work hard. Perhaps that’s why we previously were named one of the best 50 employers in the country. At least that’s what we think. But you don’t need to take our word for it. Come and learn for yourself.

Job Description


We are looking for a detail-oriented, self-starter with a passion for digital marketing and media. You will be responsible for the organization and execution of many projects that are integral to the basic structure of a media plan.  You take direction well and are able to settle into an important task while remaining in control of a variety of other responsibilities. You have the ability to carry on a professional relationship with media representatives on a daily basis. Responsibilities may include:

  • Staying abreast of latest digital media trends, news & best practices and sharing these trends with the team, as they are relevant in various campaign planning brainstorms

  • Consistently contribute to culture of innovation, establishing positive relationships with colleagues, representatives, partners & clients

  • Input into planning & buying strategies; Construct detailed perspectives on prospective solutions

  • Build & present comprehensive strategic digital media plans; Contribute to development of client presentations i.e. post campaign results, media planning decks

  • Ownership of campaign buying & execution including social and other programmatic self-serve platforms

  • Forge strong relationships with internal & external partners; Develop thorough partner proposal requests (RFP); Spearhead vendor negotiations

  • Work closely with Trafficking team to ensure campaigns launch as planned

  • Monitor campaign launch & pacing status; conduct campaign performance analysis; Identify & implement in-flight campaign optimizations

  • Budget & invoice reconciliation:  General admin & data entry tasks, as well as being a steward of vender IO's and timely & accurate billing system inputs

  • Provide recommendations to creative team on best practices for various digital media formats


  • Outgoing, passionate and “Can Do” attitude, keen & resourceful

  • Minimum 1+yr experience in a digital planning / buying role

  • Digital media planning & buying experience preferred including familiarity with various buying models (Google Adwords Certified considered an asset)

  • Previous exposure to Facebook Power Editor and social ad formats and their uses considered an asset

  • Articulate written & verbal communication skills

  • Keen organizational & productivity skills

  • Proficiency with Microsoft Excel & PowerPoint

  • Knowledge of industry tools such as comScore Media Metrix preferred

  • Insatiable desire to continually learn and stay on top of industry news & trends

  • Team player but also able to work independently and make decisions on their own when required

Additional Information

When you join Cossette Media you are entering the top rank of the Canadian advertising industry.

  • We offer the opportunity to work with leading industry clients and a bright new office space that inspires creativity.

  • Competitive compensation and benefit packages and the opportunity to advance your career quickly

  • We are looking for people who think outside the box. After all that’s what advertising is all about.

    In order to foster this we offer:

  • A flat corporate structure. You will have the opportunity to work alongside senior level executives throughout the entire organization.

  • A flexible work schedule and a business casual environment.

  • Our entrepreneurial culture encourages creative input from every discipline and all levels of the company!

  • Oh, and did we mention that we throw amazing parties!


Take a look at our career website. Perhaps there is an opportunity that is waiting for you!

*We thank all applicants. However, only those selected for an interview will be contacted.

Cossette Media is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Cossette Media is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.