Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Japan Marketing Description

The marketing team is responsible for promoting and selling Visa’s products or services throughout various marketing channels. This can include tasks such as market research, advertising, promotion, sponsorship, cross border marketing, event planning, VIK and client support.

The goal of the marketing team is to increase brand awareness and usage, and to drive customer engagement, acquisition, and ultimately, business. This can be accomplished through a variety of strategy and tactics, including creating and distributing content, launching advertising campaigns, building partnerships with influencers, merchant partners and clients, and using data analytics to track and measure the success of efforts.

Why is this position important to Visa?

The Consumer Product Marketer role is pivotal for Visa, especially for our strategic goals in the Japan market. This position will manage vital consumer marketing activities under the direct supervision of the Head of Marketing. The responsibilities associated with this role are directly connected to Visa's aim of evolving and maintaining the relevance of our brand, particularly among newer generations such as Gen Z.

In the fast-paced and ever-changing world of financial services, staying relevant and top-of-mind for consumers is crucial. The Consumer Product Marketer will be instrumental in driving initiatives that keep the Visa brand modern, relatable, and engaging for all demographics, but especially for the emerging and influential Gen Z market segment.

What a Consumer Product Marketer does:

In the Marketing Team, our ambition is to impact the way marketing is done, both physically and digitally. If you have a proven ability to get the best out of customers, agencies, and teams, join us and discover how Visa is everywhere you want to be.

• Develops integrated B2C and B2B programs in collaboration with the Head of Consumer Marketing.
• Creates and implements marketing strategies to enhance sales, brand awareness, and customer engagement.
• Collaborates with multiple functions to co-create and implement marketing plans with key clients, facilitating partner marketing and marketing services.
• Engages with other marketing team members, including those in Singapore, to optimally utilize the organization's assets and resources.
• Liaises with advertising, media, digital, and promotion agencies to ensure successful project delivery. Maintains positive agency relationships founded on inspiration, respect, and shared passion.
• Manages administrative tasks related to consumer marketing project management and marketing services, ensuring compliance with the organization's policy and process.
• Contributes to evaluating the effectiveness of marketing programs to identify areas for improvement.
• Serve as a brand & marketing steward, ensuring the brand is always presented in alignment with its vision and purpose.

What you will need:

• 5 years+ of work experience with a Bachelor’s Degree.
• High proficiency in Japanese equivalent to a first language speaker, along with business-level proficiency in English
• Has experience executing successful social/digital marketing campaigns.
• Ability to think both strategically and creatively, while maintaining attention to detail.
• Possess excellent analytical skills, with the ability to interpret market data and apply it to marketing and communication strategies to achieve desired results and business objectives.
• Has a strong understanding of the marketing landscape and trends, including digital marketing, and has the willingness and passion to stay updated with industry trends, consumer behavior.
• Has high responsibility and accountability for the successful completion of projects, and the ability to work under pressure and meet deadlines.
• Be open to admitting and learning from mistakes, fostering a culture of creativity and innovation.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.