Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

The Marketing Lead is pivotal to the success of the not just the marketing team, but the sales team and our customers as well. You will act as the key person linking marketing and sales for a given target market. You will own all demand generation for your segment, which includes devising and executing on a segment marketing strategy, owning full spectrum of external marketing for that target market, creating, delivering, and evaluating marketing campaigns.  

You have the unique ability to understand the depth and breadth of a given market segment, and be seen as an expert for that segment.  They will also excel in building relationships, becoming a trusted advisor to the sales teams, and enabling sales by translating their knowledge of the segment into actionable marketing campaigns. This role reports into the Head of Marketing, North America.

Essential Functions:

• Develop, manage and maintain excellent relationships with stakeholders across the business – in particular sales and RMs, but also Implementation, Operations, and Product (to name just a few!)
• Data-driven approach – base your decisions on facts rather than opinions.
• Demonstrate ROI on all activity.
• Complete any other ad hoc duties as required.

Hard measures

• Creation of a coherent and comprehensive marketing strategy for your segment.
• Delivery of segment strategy resulting in improvement in key KPIs
• Excellence in quality of segment outputs.
• Adherence to team processes and practices.

Soft measures

• Embody the behaviours of a superior marketing team as they relate to our company values.
• Feedback and respect from Business leads and Executive team
• Peer feedback

This is a remote position. A remote position does not require job duties be performed within proximity of a Visa office location. Remote positions may be required to be present at a Visa office with scheduled notice. High Preference for remote work to be based in NY near our NY office.

Local Law 144 Notice for New York City Resident Applicants: For some requisitions, automated employment decision tools (“AEDTs”) may be used as part of the assessment process to assist our recruiters in the initial evaluation of your application. If your application is submitted pursuant to New York City Local Law 144, you may request an alternative assessment from the recruiter. Please visit the Visa Global Privacy Notice to learn how we may collect, process, or retain your professional and employment information for recruiting purposes.

Basic Qualifications:

• 2 years of relevant work experience with a Bachelor's Degree or 0 years of relevant work experience with an Advanced degree (e.g. Masters/MBA/JD/MD/PhD)

Preferred Qualifications:

• Minimum of three years’ experience in a similar marketing role
• Understanding of different marketing disciplines, and the ability to deliver campaigns across the breadth of the marketing mix.
• Understanding of salesforce, pardot, wordpress desired, but not required.
• Ability to build strong relationships and influence key stakeholders.
• Ability to build strategy, but also roll-up sleeves and do the delivery.
• Excellent communication skills both written and verbal.
• Excellent team working skills, ability to manage own workload and tenacious attention to detail.
• Comfortable working in a start-up environment.
• Understanding of the payment industry, tech background (SaaS/PaaS) preferred.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 102,300 to 130,500 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.