Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Purpose:

Oversight on management and implementation of Visa marketing campaigns with Clients at market level that support the achievement of local business and brand objectives within Central Asia region. Maintain relations with the key Banks in Central Asia. Work with the Team of Central Asia business, VCA and Solutions team deliver client marketing services campaigns in the region, as well as optimize the ways of working to ensure efficiency and deliver the results with the resource available.

Principle Responsibilities, Key Results Area

• Develop, coordinate and implement strategic marketing and communication plans designed to meet Clients expectations, including realization of market ng campaigns on behalf of clients, provide insight driven, data focused and actionable marketing recommendations and solutions for assigned products and services
• Drive Strategic discussions with the top clients in Central Asia to align on Visa and Clients priorities and ensure efficiency of implementation across the region, maintain relations with the biggest clients in the region
• Ensure consistent approach to VIK projects structuring and budgeting across Central Asia, deliver on internal targets
• Align VAS approach with VCA and Solutions in CA, leverage cross functional collaboration
• Together with the team to continually monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern. 
• Ensure quantitative post campaign and regular performance analysis provided in due time on key campaigns in CA, share with the rest of CISSEE Client marketing team, incorporate learnings into future projects.
• Actively support the global brand strategy by ensuring all campaigns comply with the brand strategy and visual and verbal guidelines & Visa policies.
• Ensure all policies and procedures are adhered to and identify areas where these policies and procedures need local adaptation.
• Build visibility, represent Central Asia at the forums on Client marketing services within CISSEE, CEMEA and Global
• Continuously partner with CA Country Manager, serving as key point of contact for the CM for marketing-related activities in the region.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.