Marketing Manager, Western & Central Africa
- Full-time
- Job Family Group: Marketing
Company Description
Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.
When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.
Join Visa: A Network Working for Everyone.
Job Description
The Marketing Manager for Western & Central Africa reports to the Head of Marketing for Sub Sahara Africa, with a dotted line to the Western & Central Africa Cluster Head.
1) Marketing Fundamentals
- Deliver in time and full from marketing initiatives, campaign planning to execution including above the line and below the line marketing activities.
- Work very closely with creative and media agency, on a daily basis
- Be proactive to maintain Visa owned digital platforms e.g. Visa official website, Facebook fan page, VMORC platform
- Work on developments and executions of Visa Western & Central Africa social plan on a monthly basis to promote Visa brand and activities to cardholders.
- Monitor and moderate all media buy, as well as social platform in a timely manner.
- Brand guard for all public released marketing materials according to Visa guideline
- Working closely with regional team for research, marketing measurements and Western & Central Africa related collaborations
2) Collaborations with cross-functional team
- Working closely with cross-functional team in country level to collaborate and deliver client-marketing activities.
- Manage client banks queries regarding respective marketing programs
- Work with the regional hub to stay informed for relevant information as well as to collaborate together with Western & Central Africa related subjects
3) Budget management
- Work on Forecast, Accrual, Receiving procedures for respective campaigns.
- Manage budgeting change, process, partnership contracts
- Comply with internal process, such as file keeping and documentation and making sure all process in order with accuracy and complete on time
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications
- Minimum 8 year marketing experience , preferably from FMCG, technology, retail or banking sectors
- Bachelor’s degree required, MBA is a plus
- A team player , always with can-do attitude, collaborative and flexible
- Proven track record and competence on marketing campaign planning and execution, covering ATL and BTL scope
- Abundant experience of digital and social media campaign planning, operation/maintaining and monitoring
- Detailed oriented in terms of time management, budgeting and data analysis
- Great coordination skills with external, internal stakeholders including agencies, merchants in both country and regional levels
- Sense of ownership and being proactive
- Strong business sense and understanding of marketing process
- Fully bilingual French & English essential