Analyst - Client & Country Marketing Levant & Pakistan

  • Full-time
  • Job Family Group: Marketing

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

The role of “Marketing Executive” is a position in Visa’s NALP Marketing organization that will be responsible for managing and implementing Visa client marketing initiatives for Levant and Pakistan geographies including but not limited to Lebanon, Jordan, Iraq, Palestine, and Pakistan. The candidate is to support the country marketing leads in the execution of their marketing plans to meet the regions’ business and marketing objectives set and help them in their client facing roles. This is a pivotal role ensuring effectiveness of marketing strategy through Client partnerships spanning traditional & nontraditional players, issuers, and fintechs with the goal of achieving Visa’s business and brand objectives in this critical geographical cluster.

This role reports to the Marketing Director for North Africa, Levant, & Pakistan.


  • Develop and implement strategic marketing and communication plans designed to meet client and market requirements in Levant & Pakistan markets.
  • Contribute to developing deep client partnerships by providing marketing support including marketing analysis, insight development and campaign activities to assist clients to drive Visa portfolio growth
  • Manage the client marketing programs and funds from planning to execution and ensure a seamless marketing in kind process implementation
  • Deliver marketing insights & data capabilities to drive deep partnerships with clients including research, studies and best practice benchmarking through the Visa marketing community
  • Provide in-depth understanding and analysis of payments industry, regulation, consumer trends and competition
  • Influence and gain the support of client banks to participate in Visa marketing activities, negotiating the financial terms of their participation
  • Lead for planning, guiding and delivering on all Marketing VIK (Value-in-Kind) plans and targets by effectively partnering with external agency partners
  • Support the activation of global sponsorship and product platform initiatives with Levant & Pakistan clients.
  • Establish strong partnerships with internal teams to assist in the delivery of marketing initiatives within the geographies.
  • Effectively manage all stakeholders responsible for the successful implementation of any activity including agencies, suppliers, merchants, clients, and others as appropriate.
  • Identify opportunities in the market through tracking of key payment trends, cardholder behaviour, and evaluate them to create strategic recommendations for future business propositions
  • Review implementation of plans on an ongoing basis and provide guidance to external and internal stakeholders to ensure that KPIs are achieved
  • Manage the admin work and processes related to client contracting.


The successful candidate should have significant work experience in a blue-chip retail or service sector organization. Financial services experience would be advantageous. He/she should also have significant experience in marketing with a strong bias towards delivering successful domestic and/or international marketing programs.

Key Competencies

  • Demonstrated track record in the development and implementation of integrated campaigns as well as marketing consultancy and agency management
  • Innovative thinker with a track record of delivery and proven ability to manage several projects concurrently and see them through from conception to conclusion
  • Strong communication, influencing and negotiation skills at all stakeholder levels
  • Marketing Commercial acumen & ability to understand key P&L drivers to build effective business cases.
  • Marketing data familiarity and Influencing skills are critical.
  • Project management skills
  • Client relationship and management skills
  • Strong self-management skills including demonstrable drive and energy
  • Multicultural sensitivity and interpersonal relationship management skills are essential including the ability to work effectively as part of a decentralized marketing function and a multi-functional hub office team
  • Analytical thinker, team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities
  • Open to learn
  • Naturally optimistic and energized
  • Candidate must be open to travel as relevant within Visa safety and security policies


  • Arabic and English speaker, French would be advantageous
  • Minimum Bachelor's degree in business or a related field with a marketing foundation, MBA preferred
  • International marketing experience is an advantage, ideally in payments industry, consumer cards sector.
  • Excellent performance in marketing management (7-8 years’ experience in Marketing)

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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