Global Brand and Marketing - Undergraduate Internship - San Francisco

  • Full-time
  • Job Family Group: Marketing

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Job Description

Visa’s Global Brand Strategy and Planning team develops and oversees global brand strategies to advance Visa as the relevant, preferred and trusted brand that is a force for good and growth.  

We are looking for a highly motivated intern to join the team to support the evolution, amplification and leadership of one of Visa’s most important assets: the brand, ranked the 7th most valuable brand and valued at an estimated $191B, according to BrandZ.  

You will support the team as we begin a multi-year transformation that is digital first in approach and embraces social as the center of gravity. This role will enable you to gain invaluable experiences across multiple disciplines and network with a variety of leaders within the Visa organization. As part of the experience, this role will be specifically focused on supporting focus areas: 

  • Brand Creative: Activating social-first approach through culturally-additive moments. 
  • Content Experience: Developing holistic, cross-functional global social strategy aligned to priority audiences to enable cross-functional and regional alignment across content planning, execution and management at scale.  

Below are examples of the diverse set of projects that an intern could lead: 

  • Partnering with social agencies to develop social-first activations for key cultural moments, e.g., D23 Expo,  and plan social activations at upcoming tent pole moments e.g., Paris 2024. 
  • Advancing Visa's strategy with the Creator Economy by supporting development of guidelines and frameworks on engagement. 
  • Working with regional partners to drive consistent activation on emerging platforms like TikTok. 
  • Supporting regional partners in the development of social-first activations that are culturally relevant and advance the market priorities. 
  • Leveraging social listening results to review themes and sentiment, refine existing social approach, and develop additive content. 
  • Analyzing engagement data and identifying social media trends in customer interactions to build communities online. 
  • Supporting development of Visa’s influencer marketing strategy & manage communications internally and with our agencies to implement successful influencer campaigns. 
  • Partnering with relevant collaborators to build a social creative playbook for Visa brand social channels, ensuring our social voice and tone and look & feel are consistent and aligned. 
  • Liaising with internal and external partners across Visa’s social content streams to ensure consistency, alignment, and efficiency. 
  • Investigating and suggest new ways to improve engagement on all social media platforms including emerging social media platforms. 

Requirements include:  

  • Cover letter – please provide at time of application 

Qualifications

Basic Qualifications: 

  • Completed junior year requirements by May 2023 and pursuing a Bachelor's degree in Business, Marketing, Communications, Economics or a related field 
  • Highly proficient in PowerPoint, Word, and Excel; you’re comfortable managing spreadsheets, devising formulas, and performing data analysis, while also building Executive presentations 

Preferred Qualifications: 

  • Knowledge of social content types, formats, and lengths, and what works best on each platform; a robust knowledge of (or curiosity for) what’s trending right now. 
  • Social content creation experience and skills, such as static graphics, short videos, and GIFs. 
  • Shows a range of diverse experiences in undergrad, with particular emphasis on leadership positions within extracurricular activities to international exposure (via coursework or travel abroad). 
  • Highly driven and resourceful as demonstrated through volunteer, athletics, music, arts or other areas of collegiate life. 
  • Strong ability to collaborate with others, innovative and curious – always looking to do things better. 
  • Champion creativity, bold ideas, and new ways of doing things. 
  • Excellent analytical and quantitative skills, as well as written and oral skills. 
  • Highly organized and have stellar project management skills and attention to detail. 
  • Comfortable juggling multiple projects while quick to adapt to shifting priorities and innovate quickly when new information surfaces. 
  • Strong executive presence and stakeholder management – able to modulate style and tone to the audience. 

Work Authorization: Permanent Authorization to work in the U.S. is a precondition of employment for this position. Visa will not sponsor applicants for work visas in connection with this position. Future sponsorship will not be considered.

Additional Information

Visa has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees and visitors. As a condition of employment, all employees based in the U.S. are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

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