Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Visa Direct is an exciting, new payment service that Visa provides to clients (issuers, acquirers, processors, merchants and service providers) to facilitate domestic and cross-border fund transfers/disbursements to Visa accounts in the U.S. and around the world using push payment technology, i.e. Original Credit Transaction (OCT), and traditional ACH/RTP payment rails to deposit into checking accounts and wallets leveraging the VPL network.   Visa Direct consumer and business applications include person to person (P2P) transfer, cross border remittances, funds disbursement (business to consumer or small business payments) including priority use cases of marketplace payouts, royalty and digital content payouts and gig economy services, and more.

North America Visa Direct (NAVD) Cross-Border (XB) Commercialization team plays a critical role in growing the Visa Direct business through expanding the Visa Direct use cases and deploying scalable solutions.  The team is responsible for go to market strategy and commercialization of Visa Direct across existing and new use cases and industry verticals. The team’s focus is on driving growth of NA outbound cross-border Funds Disbursement programs and transactions – we are at the tip of the iceberg and need to push hard to capture the full market opportunity in front of us.  The NA XB business is a key growth driver for Visa Direct – and much of that growth will come from Funds Disbursement use cases.  

Manager – Cross-Border Product Strategy/Go-To-Market - North America Visa Direct, will be a key team member of the NAVD XB team and will be responsible for driving and executing the go-to-market strategy for cross-border disbursements use cases. Your remit will be to lead and ignite priority use-cases (e.g., marketplaces, royalties and digital goods, and service provider payouts) across various client segments including merchants, fintechs, enablers and banks/FIs.

You will work closely with various teams across Visa to successfully develop solutions and partnerships to launch and scale our cross-border business. As one of the most diverse roles at Visa, you will excel at handling ambiguity and uncertainty. The ideal candidate should know what it is like to start something from scratch, grow it structurally and methodically.

Responsibilities

Manage the end-to-end commercialization life cycle from go to market strategy, sales, solutioning, implementation and growth & optimization for a cross-border funds disbursement use case (e.g., marketplaces, royalties and digital goods, and service provider payouts)

• Use Case GTM execution:
  • Drive the GTM and partnership strategies, Merchant and Enabler targets, receive market readiness, cross functional team priorities and transaction volume and yield estimates to drive growth of this use case
  • Tailor and package the Visa Direct cross-border use case solution including strategic direction, rules and compliance, pricing and distribution strategy, and positioning to deliver a value proposition to key client segments
  • Design and drive cross functional projects aligned with growth strategy
• Solutioning and Sales Support:
  • Define solutioning paths for scalable client implementation and support team for ongoing prospect and client engagements including bespoke client solutioning across all the Visa Direct capabilities (e.g.:  payment rails, corridor priority, receive market readiness, pricing (including FX), multi-currency settlement and value-added services)
  • Lead client engagements from a product solutioning perspective and provide SME support to the sales teams in client discussions 
• Client Optimization:
  • Develop and execute optimization strategies informed by data analysis to grow existing programs in collaboration with pricing, marketing, product, operations, and sales teams.
  • Work with Marketing, Innovation and Communications teams to produce use case playbooks, including optimized messaging/positioning, sales materials and tools, UX best practices, and solution guides with targeted marketing and communication plans to increase awareness, adoption and preference for Visa Direct across target segments
• Ecosystem:
  • Define and implement pricing (including FX), policies, platform enhancements, send and receive network priorities in  support of Funds Disbursement use cases
  • Develop deep expertise in the Visa Direct Technology Stack, Visa’s Digital Assets and Capabilities, and our Processing and Acquiring partner ecosystem

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.