Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

The Senior Director of Global Marketing Data and Technology will lead marketing data and technology for Visa’s brand, client and B2B marketing across the globe. This role collaborates with Visa marketers, Visa clients, Visa’s technology teams, and external partners to make marketing efforts more effective and efficient through the compliant use of data and technology. The Senior Director develops and deploys capabilities and solutions to offer Visa marketers and clients, including business strategy, product strategy, go to market strategies, training, pricing, and the development roadmap. This role leads a team of proficient and influential subject matter experts. The key responsibilities include:

Future Proof our Marketing

• Be a subject matter thought leader & drive the vision for marketing data and technology for all parts of the organization inclusive of executive audiences & priority segments

• Architect the data solution to advise, enable and optimize Visa’s marketing globally across paid, earned and owned experiences

• Build and evolve corporate strategies around data collection, data use, and technology to deliver marketing results and drive business benefits for Visa

• Navigate global, cross-functional marketing teams (internal and external) to uncover opportunities to contribute with marketing data and technology

• Craft and drive implementation of a future-proof vision for Visa marketing data based on the latest industry updates and privacy changes (i.e., deprecation of 3rd party cookies/IDFAs)

• Partner with our web, social, and technology teams to build new experiences and value for our audiences across the customer journey with clear attribution

• Ensure marketing technology practices are compliant and reflect our data values in partnership with Legal, Privacy, and Marketing Governance teams

Build New Global Marketing Capabilities

• Pilot new technologies and capabilities for clients, partners and internal teams with the goal of rolling our scalable standard methodologies for global Visa marketers

• Drive revenue & strong MROI with global and regional marketing services teams by delivering differentiated high value services to clients

• Develop our first party data strategy that demonstrates clear consent and grows audiences that Visa and our partners can use for high performance marketing, in partnership with our web and Technology teams

Advance our AdTech Leadership

• Maintain the global AdTech stack including web analytics, media tagging, global ad server, DCO, ad quality tracking, global tag manager, global CDP, and Email CRM for B2C and B2B2C

• Own and lead global AdTech partnerships and vendor agreements (e.g., Ad Serving, DSPs, Brand Safety, Ad Quality measurement/verification, DCO, CDPs/DMPs)

• Maintain and evolve our outstanding global Ad Quality standards and process, including aggregating reporting and summarizing for executives.

Align Marketing and Technology Portfolio

• Lead marketing technology resource planning for the entire marketing function to ensure needs are resourced accurately with clear priorities and cases

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office two days a week, Tuesdays and Wednesdays with a general guidepost of being in the office 50% of the time based on business needs.

Basic Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD
• Shown experience (10 years) in a digital marketing role with consistent record of using technology and data to drive marketing results
• Deep knowledge of the Marketing Technology space, including the key partners and crucial trends
• Shown experience with privacy regulations like GDPR, CCPA, and LGPD
• Validated ability to collaborate across cross-functional teams using effective interpersonal skills
• Excellent time management and organization skills

Preferred Qualifications:

• 12-15 years of relevant work experience and Advanced Degree (e.g. Masters, MBA)
• Experience in digital marketing for Financial Services, Tech, and/or Fintech
• Experience on agency side deploying digital advertising and working with Marketing Technology
• Experience in a global role at a large enterprise
• Ambitious drive and a motivation to achieve rapid results.
• Product or tech experience in the marketing space

Visa has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees and visitors. As a condition of employment, all employees based in the U.S. are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.