Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

As a product marketing manager at Visa, you will be the glue that binds our product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering measurable results.  Specifically, you will be responsible for supporting marketing efforts to drive awareness and adoption around one of the most exciting new vectors within Visa - our Fintech & Crypto product area. 

You love to get inside the heads of our customers – to know them better than they know themselves, including what they need and how they make their decisions.  You use insights and evidence to drive the development of positioning and messaging that resonates with our priority target audiences including fintechs and crypto-native fintechs and enables success for our product and sales teams. 

You enjoy collaborating with multiple stakeholders to develop and deliver innovative marketing programs and content. For you, the details matter and you have an eye for quality to help you represent our brand in everything from product development and design to communications.

You are obsessed with tracking performance, and always have the data to prove what’s working and what isn’t.  You are an extension of Visa’s Product Organization, regularly working with product managers, product strategists, and sales; it is a balancing act that requires strong relationship-building and diplomatic skills, including knowing when to push back and when to dive in.

Key Responsibilities 

• Become an expert on our customers - who are they, how they buy and their key buying criteria
• Understand the competitive landscape—know the competition and how they are positioned
• Define positioning and messaging, create compelling content, and build marketing programs to increase awareness and adoption of our programs
• Develop and execute marketing plans, coordinating with agencies and other teams such as product, sales, and comms to deliver a holistic approach that drives our business goals
• Understand and support our sales teams; train them on the problems we solve for our customers; develop internal tools and external collateral and teach them how and when to use them
• Be the advocate for the brand in product design and delivery discussions – ensuring standards are understood and the Visa brand remains prominent when and where it makes sense
• Continuously assess the effectiveness of your marketing efforts and make improvements
• Diligently manage projects, track against delivery timelines, and manage budgets

Basic

• 4 years of work experience with a Bachelor’s Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA). Your work experience is focused in the area of product marketing.  

Preferred

• 6-8 or more years of work experience and a Bachelor’s Degree or 4-6 years of work experience with an Advanced Degree (MBA/ Master's) 
• A strong track record of success in the field of product marketing and also partner marketing
• A strong communicator and writer, comfortable simplifying complex concepts for senior executives or large groups
• A demonstrated ability to collaborate successfully in a matrixed organization, across a number of teams and markets
• You are detail oriented with the ability to see around corners and anticipate gaps or roadblocks before they arise
• Organized and able to manage highly interdependent, complex projects and keep various workstreams on track
• You are able to use data to drive decision making, with a strong track record of setting and delivering against measurable goals
• Passion for the fintech/crypto space with a love for crafting compelling content that speaks to them on their terms
• Knowledge and experience with sales and marketing tools such as Salesforce, Marketo, Eloqua, AEM and Google Analytics

Visa has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees and visitors. As a condition of employment, all employees based in the U.S. are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law.

Work Hours: Varies upon the needs of the department

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.