As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Team Summary

The Greater China marketing team is a passionate and dedicated team with a high performance culture.  Key to Visa’s marketing agenda is the ability to use insight and data driven approach to identify business opportunity, drive Visa transactions, and grow revenues that helps transform Visa business through the planning and effective implementation & tracking of marketing strategies for Visa Brand, Products, Digital, Sponsorships and Promotion Partners across key stakeholders.

 What a Senior Director, Head of Marketing China does at Visa:

The Senior Director, Head of Marketing China, will be a change maker in driving the leadership of Visa brand in China, leading the China marketing team to develop and execute locally relevant marketing programs  that deliver on Visa China’s Marketing objectives of driving brand preference through Cross Border, product innovation, sponsorship & experiential marketing. 

This role also needs to closely work with the VP of marketing in developing marketing strategy that defines the domestic market open effort through investment plan, consumer proposition, and communication and media strategies.  Thus we are looking for a leader with strong strategic mindset and problem solving skills.

Key to Visa’s marketing agenda is the ability to use insight and data driven approach to identify business opportunity, drive Visa transactions, and grow revenues that helps transform Visa business through the planning and effective implementation & tracking of marketing strategies for Visa Brand, Products, Digital, Sponsorships and Promotion Partners across key stakeholders.  This role also needs to collaborate with merchant and client marketing team to drive overall B2B2C success.

Why this is important to Visa

A strong brand is vital to Visa’s success.  This role will spearhead the development of strong program related to cross border, product and sponsorship assets and drive B2B and B2C integration for the company.

 What you will need to do:

• Develop marketing strategies for Mainland China that support the achievement of business and brand objectives, focusing on key initiatives that are aligned to strategic initiatives, support the achievement of business priorities and revenue and growth targets.

• Lead Marketing strategy planning of China Market Entry, including multi-year investment plans, communication and media execution plans, team resource planning and cross functional planning / collaboration.

• Closely working with CRM, MSA and Product team to define market entry key bets and implement integrated marketing plan to achieve agreed business goals and execution priorities.

• Lead the BAU planning and operations across the Brand, Product, Sponsorship, and Innovation for China Marketing.  This includes budget management, goal setting, annual planning, and facilitating regular team communications.

• Serve as the brand & marketing steward, ensuring our brand is always presented in alignment with brand vision and purpose

• Inspire, lead and guide creative data-driven, multi-channel marketing & communication strategies in ways that resonate with our target audiences and achieve desired results

• Significant influence and leadership of the budget including contact negotiation and fee oversight with agencies

• Raise the bar on our digital & media roadmap via a strong data signal led approach, with a focus on innovative marketing initiatives that are relevant, disruptive and actionable

• Develop programs that integrate B2C and B2B approaches

• Foster, manage and guide all marketing agency relationships with inspiration, respect and mutual passion

• Manage the development, and timely on-forecast implementation of integrated marketing plans for China Consumer, to support the agreed marketing strategies and achievement of business and brand objectives

• Evolve China sponsorship activations to 360° experiential marketing programs with strong focus on client and merchant activations

• Develop a strong team of marketing leaders via talent growth and career development plans

• Ensure full alignment with audit and compliance requirements

• Proactively educate the Visa organization on China specific consumer insights and competitive activities

• A minimum of 10-15 years business experience of brand and marketing in the financial / payment, CPG, retail, digital economy, mobile, software, hardware or technology services industry

• Strategic thinking and thought leadership; previous experience in strategy consulting and financial planning a plus

• Demonstrated track record of planning, managing and executing complex marketing campaigns

• Strong marketing strategy and marketing communication skills

• Good project management skills and focus on quality of execution, delivery and compliance

• Strong business sense and ownership with focus on measurable results

• Strong understanding of the Greater China payment industry and issues’ business focus

• Good knowledge of Visa processes, structure and culture to facilitate efficient dealings with issues, multi-functional resources coordination

• Demonstrated track record of analytical skills and data-led strategy formulation

• Teamwork, interpersonal & relationship-building skills, and ability to lead by influence and example

• Proven ability to partner, communicate and manage/navigate through multiple disciplines and organizational groups

• Experience "managing up", building Executive Level communications and delivering presentations

• Ability to work within a complex and often ambiguous environment, and to influence senior management and other relevant parties

• Bachelor's degree required; MBA is a plus

• Executive presence; Strong written and oral communication, including large-group presentations

• Team oriented, collaborative, diplomatic and flexible

Projects you will be a part of:

The Senior Director role requires an experienced marketing and business development professional, who can formulate consumer marketing activation strategies, develop a strong B2C campaign with B2B components, and strong passion for high impact content, data-centric marketing approach and innovative mindset.  You will lead the team to deliver world-class B2B and B2C executions for one of the most valued brand in the world. 

All your information will be kept confidential according to EEO guidelines.