Visa Direct Canada Sales Director

  • Toronto, ON, Canada
  • Full-time

Company Description

As the world’s leader in digital payments technology, Visa’s mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You’re an Individual. We’re the team for you. Together, let’s transform the way the world pays.

Job Description

Visa Direct is a payment service that Visa provides to clients (issuers, acquirers, processors, merchants and service providers) to facilitate fund transfers/disbursements to Visa accounts around the world using push payment technology, i.e. Original Credit Transaction (OCT).  Visa Direct consumer and business applications include person-to-person (P2P) transfer, person to micro-business transfer (e.g. payments to landscaper), funds disbursement (e.g. insurance claim disbursements), bill payment, cross-border remittance and more.  Currently, the push payments market around the world is estimated to be an $80T opportunity. 

The Visa Direct Country Sales Leader reports to the Visa Direct Regional Sales Leader, with a dual reporting into Canada’s Merchant team leader. Accountability for the reseller program will be to the head of Canada Acquiring. The role will lead sales acceleration for Visa Direct in Canada. This is a unique opportunity to be part of building a new ecosystem in the fast moving world of payments and one of the most important initiatives at Visa.

This role will be responsible for leading sales partners to achieve aggressive sales targets and ensuring breakout growth of Visa Direct in market.  We will be working in an agile environment, so this person must be aggressive and proactive to ensure we achieve our goals.  Must be able to pivot and adjust as new information and lessons learned come to light.

This is a matrix, cross-functional role so organizational savvy and interpersonal skills are critical, as we interface with specialized product groups, financial institution sales, merchant and acquiring sales, client consulting, marketing and corporate communications, legal, and finance to coordinate the end goal of achieving aspirational objectives. 

Visa is looking for an individual that is a thought leader in strategy and business growth with a proven record of success in fast-paced environments with demanding timelines.

Responsibilities include:

  • Achieve or exceed aggressive sales targets for Visa Direct in the country

    • Achieve annual sales goals for both merchant and acquirer sales of Visa Direct, in partnership with local sales teams

    • Take clients through the sales cycle from prospecting to solutioning to deal structure to contract

    • Develop sales strategy for sales acceleration, including determining high potential client targets, use cases, verticals, etc.

    • Drive lead-generation and prospecting program and ensure good response to new leads coming in


  • Drive three key workstreams for Visa Direct growth

    1. Lead prospecting to non-Visa merchants to find the right contacts and build relationships, and sell where a good fit exists

    2. Lead a reseller program to help Enablers (acquirers, processors, gateways and FinTechs) grow their new Visa Direct product offering

    3. Work with existing Visa merchants and their Account Executives to cross-sell Visa Direct solution where a good fit exists

      • Partner with VD Product team to develop the go-to-market strategy and ensure we have the right value proposition and product construct to meet client needs

      • Work with Marketing to ensure our client facing materials are excellent and help accelerate the learning and sales process

      • Collaborate with the Communications and Product teams share progress and growth to external audiences through a communication plan, PR, conference events, etc.

      • Work with Finance to ensure appropriate incentive structure, modeling and incentive deal review structure and approval process

      • Work with Legal to ensure client contracts that drive to successful outcomes for both Visa and our clients

      • Work with Client Services to handoff from sale to implementation and ensure well-run projects\

      • Work with cross functional partners in Canada to ensure we have what we need to be successful with our clients

  • Drive pipeline development and pipeline review process in the country

    • Lead regular pipeline review and problem solving sessions with the sales teams and help problem solve when client plans are stalled

    • Support the Visa Direct Regional Sales Leader in the monthly pipeline consolidation process

  • Ensure sellers are ready and able to sell Visa Direct to clients

    • Work with training liaison to drive initial and ongoing sales training across the client sales cycle

    • Ensure sellers know about and have access to client-ready, legal approved sales materials

    • Help sellers trouble-shoot and overcome client objections

Work with regional global VD product teams and operations to understand state of Issuer readiness, and state of client implementations and post-launch support


Basic Qualifications:

10 years of work experience with a Bachelors Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD) or at least 3 years of work experience with a PhD 

Preferred Qualifications:

  • 12+ years of industry related and leadership experience, including at least two years of experience leading commercialization teams, product management, strategy organization and/or management consulting   Creative Self-starter with a bias toward action and proven track record for successfully developing, building, launching and commercializing technology products that delight customers
  • Demonstrated success in driving sales acceleration with new product offering
  • Excellent problem solving skills with a strong focus on delivering for clients
  • Excellent listening and communication skills (both verbal and written), and executive presence; must be able to interface with our most senior client executives
  • Ability to explain complex business and technical concepts to a broad audiences in an approachable way to influence and drive adaption
  • Demonstrated thought leadership and the aptitude to think creatively and identify new ways to innovate and differentiate products with evidence of tangible business results
  • Passionate about what you do and excited about the opportunity to transform payments working for the industry leader
  • Ability to inspire direct reports and influence those without direct management responsibility
  • Possess a high level of professionalism and leadership skills to build business relationships, trust and respect with business partners and suppliers
  • Strong team player, self-motivated and the ability to work independently at coordinating across functional activities, obtain buy-in and elevate issues at critical junctures appropriately
  • An advanced degree from a top school strongly preferred
  • Visa or financial/payment industry knowledge required; push payments or real-time payments experience a plus

Additional Information

Work Hours

  • Incumbent must make themselves available during normal business hours.

Travel Requirements

  • The position requires the incumbent to travel for work 10% of the time.  

Physical Requirements

  • This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers, reach with hands and arms, and bend or lift up to 25 pounds.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

All your information will be kept confidential according to EEO guidelines.



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