Marketing Analyst (Coordenador de Marketing)

  • Sao Paulo, SP, br
  • Full-time

Company Description

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk-takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

You're an Individual. We're the team for you. Together, let's transform the way the world pays.

Job Description

Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories, enabling them to use digital currency instead of cash and checks.  

Visa does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations enable its bank customers to offer consumers choices: Pay now with debit, ahead of time with prepaid or later with credit products. From the world’s major cities to remote areas without banks, people are increasingly relying on digital currency along with mobile technology to use their money anytime, make purchases online, transfer funds and access basic financial services. All of which makes their lives easier and helps grow economies.

Behind the Visa brand are our talented employees who continuously raise the bar with innovative solutions and products that deliver the convenience and security of digital currency to more people all over the world. 

Job Purpose

As part of the Brazil Marketing team, the Marketing Analyst will be responsible to support on Visa's marketing assets with clients by focusing on key merchants’ activation.  Visa has a unique sets of assets such Visa Checkout, Vai de Visa promotional platform, Loyalty solutions, co-brand programs, digital partners, sponsorship assets among others.  It is an exciting opportunity to contribute on client marketing strategies development, plans and oversee the implementation.  This marketing analyst will work closely with other teams in providing value to clients and growing our business relationship. The person will develop project briefings, work with agencies, develop business proposals, participate on business plan development and identify and explore new ideas and activate Visa´s asset.

The successful candidate will be passionate for the work, have an innovative thinking and millennial mindset, challenge the status quo, bring business solutions aligned with client strategies and possess a strong drive to succeed. 

Coordinate Field Marketing activation initiatives including but not limited to support issuer banks, acquirers, Vendors, Sales and Products functional areas and clients marketing activities such as promotions, events, budget control and forecast cycles as well as business cases analysis.


  • Develop Business Plans regarding Visa’s tools and leveraging Visa’s assets focused on our goals.

  • Provide guidance to Sales and Product functional areas regarding variance requests processes

  • Ensure Product Brand Standards compliance

  • Foster innovation through designs and new programs to support business goals

  • Direct contribution to client marketing activities including but not limited to business planning, budget planning, development, implementation and control of all promotion activations

  • Track the implementation and on-going results

  • Support the interface between internal clients (sales team, products team, acceptance team) and external clients (banks, acquirers, merchants);

  • Support the communication pieces’ approval process by ensuring accuracy of information, correct usage of brands, taglines and images;

  • Assist in partnership negotiation, contracts development and approval and post buy evaluations;

  • Assist in the operational and legal requirements involved in the vendor payment procedure;


  • Education: Bachelor's Degree

  • Years’ Experience: 1-3 years of marketing experience or project management (retail experience preferred)

  • Marketing knowledge and agency relationship

  • Analytical skills (ability to identify trends, tendencies, forecast, etc.)

  • Experience in client relationship

  • Negotiation capability

  • Good logical skills

  • Presentation skills (Written)

  • Ability to work cross-functionally (ability to interact with several teams simultaneously)

  • Strong communication skills

  • Excellent collaboration and teamwork

  • Strong reporting and organization skills

  • Ability to handle multiple tasks at once

  • Team Player

  • General office administration (including online based tools)
  • Fluent in English

  • Availability to travel

Additional Information

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Privacy Policy