Director, NA Product Commercialization

  • Foster City or San Francisco, CA, us
  • Full-time

Company Description

Common purpose, Uncommon Opportunity.  Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere.    This is our global vision and the common purpose that unites the entire Visa team.  As a global payments technology company, tech is at the heart of what we do:  Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks.  We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy.  Visa’s sponsorships, including the Olympics and FIFATM World Cup, celebrate teamwork, diversity, and excellence throughout the world.  If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career.  Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world.  Join our team and find out how Visa is everywhere you want to be. 

Job Description

The Director of Commercialization will be a member of Visa's North America Go-to-Market & Solutions team, which is responsible for bringing best in class product solutions to market that support Visa’s clients and market needs.  The Director will be responsible for go-to-market and commercialization of Visa’s Digital Product solutions in partnership with clients, industry leading brands and technology platform providers. He/she will develop localized product and go-to-market strategies, commercial constructs (i.e. pricing, contracting), and drive large-scale cross-functional efforts, to successfully launch and bring Visa’s Digital Product solutions to scale. The Director will also be responsible for utilizing his/her deep industry, market and product expertise, to proactively educate the Visa organization on market developments, emerging themes and partnership opportunities. The position is based in either Foster City or San Francisco, California, and reports into the Head of Commercialization


  • Define market requirements and provide feedback to global product teams

  • Work with global product to develop a localized view of products

  • Evaluate product related regulatory and operational risks, adherence to Visa Rules, and IP considerations

  • Develop client segmentation / targeting criteria and considerations

  • Create and apply best practices to create commercial constructs, terms, agreements and pricing structures

  • Commercialize and rollout a group of products as a “set-play “solution, to deliver even greater value for Visa’s clients

  • Develop pilot framework and strategy, launch communications plan and execution framework

  • Orchestrate cross-functional coordination to execute pilots and formal product launches, as well as to accelerate product adoption

  • Develop and disseminate materials to educate internal and external stakeholders on new product offerings

  • Leverage learnings across product launches to develop a Go-To-Market Playbook

  • Partner with the client solutions team for new products, pilot product introduction, exploration and interest



  • Bachelor's degree from top-tier institution or similar academic experience required.  MBA a plus.

  • Product development, deployment or management consulting equivalent experience (8+ years)

  • Strategic thinker with superior analytical and problem solving skills

  • High level of comfort with developing and delivering executive communications and storylines

  • Experience with developing and managing a team

  • Payments experience preferred

  • Digital product experience preferred (i.e. tokens, e-commerce, m-commerce, APIs)

  • Excellent written and verbal communication skills

  • Minimal travel required



Additional Information

All your information will be kept confidential according to EEO guidelines.

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