Client & Digital Marketing Manager

  • Full-time
  • Job Family Group: Marketing

Company Description

Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

Job Description

Come join Visa to be the steward of one on the leading Brands in the world. As a Manager of Client & Digital Marketing in Visa Mexico, you will be focused on developing marketing plans for Visa with some of the most important Companies in Mexico. Including Banks, Top retailers and other industry leading companies.
 
Highly strategic position the role requires to lead Visa Mexico's social networks, existing and emerging digital channels.
 
The position is responsible for leading and/or coordinating the efforts in Mexico to identify strategies and plan executions to achieve Digital Marketing and Social Media objectives for Visa and Visa's Clients.
 
Responsible for the creation and execution of Ad Hoc Marketing plans for Key Visa clients in Mexico.
 
The main objective of the position is generating accelerated revenue growth of Visa's business in partnership with Visa's Key clients.
 
This Manager position is responsible for making every transaction a Visa transaction by developing and implementing marketing plans to support the Visa Mexico business goals.
 
Maintaining Brand leadership is key, via the generation of breakthrough Marketing Strategies and plans.
 
We are looking for a talented, high energy marketer to join our team with the aspiration to build a career within Visa.
 
Job Summary:
The purpose of this position is to generate accelerated growth of revenue in partnership with Key Clients.

Job Scope:

  • Drive Card activation and incremental usage in Key Banks and Merchants
  • The activation of the Visa portfolios is key to Visa Mexico given its incremental revenue potential and the strategic role of creating differentiation with Clients against the competition
  • It is key to develop and implement custom made marketing programs for Key Clients
  • Addressing the Marketing opportunities and challenges will require Team coordination and leadership skills
  • The Client & Digital Marketing is expected to provide analytical support and execution discipline in order to generate incremental business with Merchants
  • Allocate Co-manage Marketing budget and activities
  • Conceptualizing and creating content across all of Visa's social media channels to increase community growth, engagement, brand awareness and campaigns amplification
  • Maintaining social media calendar and managing the planning, development and execution of social media campaigns Community manager and digital agency management including supervision of posts and social media promotions
  • Ensuring all social media channels are synchronized in terms of content, messages and look & feel
  • Strategy and execution alignment & Coordination with Visa LAC Digital Marketing team
  • Tracking performance and analytics of paid and organic social campaigns
  • In addition will work with International teams: Marketing Visa LAC and Visa Global teams
  • Reports to: VP Marketing Mexico
  • Highly strategic position

Qualifications

  • Bachelor's degree
  • 6+ years of business experience, with the majority in marketing roles that involved strategy and planning as well as implementation, across multiple marketing disciplines
  • Demonstrated track record of developing marketing strategies based on business objectives and executing marketing programs that delivered measurable business results
  • Experience managing and motivating agencies and business partners
  • Fluency in English and Spanish


Additional Information

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.

All your information will be kept confidential according to EEO guidelines.

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