At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creative to scale the world’s fastest growing digital brands.  Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast paced culture. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward.

2021 was a transformational year for Viral Nation, having grown by 200% and we have even bigger ambitions for 2022 and beyond.  While we continuously exceed our goals, we need your help – our success is only as great as our people.  Strong performance leads to high expectations and we need to keep raising the bar!

Our Values:

We Constantly Evolve: Embracing change is both an opportunity and a necessity!

Courage: Challenging the norm drives us forward!

Diversity: We strive for excellence and recognize that our differences make us stronger. We respect and seek out the inclusion of differences, realizing we can learn from each other!

Resilience: Adversity is a springboard for growth!

Viral Nation is on the hunt for a dynamic Senior Director of Product Marketing and people manager.  The successful candidate will be the driving force for GTM strategies across multiple solutions products and AI models. You’ll craft positioning and messaging that resonates and inspires action. Develop and execute GTM plans that detail the strategies, demand generation tactics, and budgets required to achieve our acquisition, expansion, and retention goals.

Job Description

• Create core GTM messaging and positioning that articulate our suite of solutions product vision, value propositions, and capabilities. 
• Viral Nation will be launching several net new solutions in 2023–this role will oversee the launch and sustained awareness campaigns with PR, Social Media, Partner and Customers.
• Support strategic sales activities by bringing subject matter expertise, creativity, technical knowledge, and innovation to sales cycles.
• Cultivate a deep understanding of our industry, prospects, and customers to ensure that product roadmaps and engineering investments are aligned with customer needs and corporate goals.
• Work collaboratively to determine effective pricing and packaging strategies informed by market data and customer insights.
• Develop internal and external assets including white papers, web content, case studies, data sheets, sizzle reels and presentations to support demand generation, and sales efforts.
• Craft compelling, relatable narratives that ensure our platform is appropriately positioned in integrated marketing programs.
• Develop prioritized internal and external marketing product roadmaps to effectively communicate product functionality expectations.
• Influence customer programs to optimize adoption of current and new product features.
• Educate the market and evangelize Viral Nation’s products and services through participation in industry events, conferences, webinars, analyst relations, etc.
• Assess the effectiveness of the marketing programs on an ongoing basis and develop and execute plans for improvement and optimization.
• Plan and manage the cross-functional execution of product and service launches. 

• Seven plus years of experience in B2B software product marketing, with at least five years in a market-facing role (e.g., delivering presentations to customers and prospects, conducting analysis and research)
• Experience building, driving, and executing strategies across multiple product lines against defined growth targets
• Proven track record of succeeding in high-paced, challenging entrepreneurial environments
• Willingness to reach across functions (product, sales, engineering) and influence processes and capabilities
• Proven track record of successful product launches
• Excellent people management and diplomacy skills
• Strong public speaker, comfortable in front of large, senior groups
• An attention to detail and an eye for quality 
• Exceptional ROI-tracking skills and ability to prove what is – or isn’t—working, and adjust accordingly
• Degree in business or marketing

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.