In 2020, Viral Nation was voted the 4th fastest growing company in Canada. At Viral Nation, we embed brands in culture. We are not a typical ‘big agency’. We are a team of entrepreneurs, ex-global agency leaders and big talent agency recruiters who came together with a shared vision to do things differently.

We help brands find smarter ways to deliver better value to their communities by collaborating with the people who know them intimately, understand what they want, and create content that speaks directly to them. We move at the speed of culture and evolve quickly as needed. We continue to do this successfully for some of the world’s largest brands, including Facebook Oculus, Disney, DC Comics, TikTok and Tencent.

What’s in it for you:

• Competitive salaries and 100% paid comprehensive health benefits plan 
• Learn from an unrivalled leadership team with many years of agency experience
• Be yourself! Work with an agency that boasts above-average diversity statistics
• Dedicated programs to support your mental health and work-life harmony
• Flexible work schedule and summer hours 
• Continuous learning and development opportunities
• Partake in our calendar of team building and social events 
• Work with some of the world’s most engaging brand

Viral Nation is seeking a dedicated Account Director with a robust mix of influencer marketing, social media, analytics, content marketing experience. By nature, they are a confident, courageous and strategic leader who excels in building bulletproof relationships with both their clients as well as their internal team. They are known to bring value to every conversation and know when and how to challenge the status quo within our ever-changing industry. 

The Account Director is accountable for leading, retaining and growing their dedicated portfolio of clientele. They lead the day-to-day execution of client programs, elevate brand storytelling, insights and analytics. They know the components needed for flawless execution delivery and push for exceptionally creative and unique work across a mix of global clientele. They lead account teams responsible for influencer engagement, paid social and measurement, in addition to creative ideation, managing briefs, building and managing client relationships, presenting concepts, developing proposals and delivering clear POVs on trends that impact clients’ business. 

You are: 

• Hungry
• Resourceful 
• Compassionate
• Personable and approachable
• A strong writer
• Detail-oriented
• Collaborative and solution-oriented 

Core Competencies

• Accountability
• Agility
• Collaboration
• Communication / Clarity
• Critical Thinking / Problem Solving
• Leadership

Accountability

• Responsible for own actions, behaviours, performance and decisions
• Understand all elements of VN and be able to review roles with clients
• Oversee all financial elements of the POD; client budgeting, margins, fees, forecasting; POD staffing, profitability
• Work closely with Business Development and Client Excellence teams to identify revenue opportunities and lead organic growth for existing clients; content, Influsoft, Paid Media, Talent
• Proficient with all elements of Influsoft (once trained)
• Establish and grow a strong relationship with multiple senior client stakeholders through a demonstration of industry knowledge and of the application to business challenges
• Approves and vets Influencer Lists: rationale, with the audience and client brief, approves shortlists prior to going to the client
• Liaises and orchestrates directly with all internal teams 

Agility

• Ability to change, adapt, speed of resourcefulness and resilience; client needs, campaigns, feedback
• Develop Benchmarking for clients with ongoing optimization, bring forth solutions when goals are not on track to deliver
• Develop competitive pre-sale campaign deliverables for growth of existing clients

Collaboration & Teamwork

• Working together as equals, to come up with ideas or make decisions together to complete a goal and have a clear understanding of how their individual tasks contribute towards the team’s end goal.
• Oversee output of media plans, post reports and ensure actionable insights relating to client business are clearly outlined
• Oversees the negotiating of budgets / rates with Influencers
• Manage cross-functional internal relationships to execute campaign deliverables
• Manage internal stakeholders in order to deliver on task at hand
• Coach team through navigation of client challenges and campaign execution
• Orchestrate and lead internal departments involvement for strategy/proposal development for new campaigns with existing clientele
• Lead on all new business transitions from BD; setting agenda for KOC, input into plan, comes prepared with ideas and action items.

Communication

• Good written and verbal communication skills to effectively manage clients and internal stakeholders – clear, concise, responsive, expert
• Manage input of internal and external briefs by identifying most critical information (Extract from the client, Establish KPIs and KPI strategy)
• Leader and hands-on with execution and negotiation for Celeb, Celeb Influencer and Macro talent

Critical Thinking / Problem Solving

• Identify problems, understand basic problem-solving techniques and facilitate a process to solve problems and resolve issues (internally and externally)
• Manage all aspects of the client business providing superior client service while maximizing business opportunities
• Proactively keep abreast of industry trends and implications on client business 

Leadership

• Manage and supervise a team, positively influence others to perform their jobs to the best of their ability
• Identify and attend industry seminars (with team and client)
• Set clear expectations and actionable goals for dedicated team members and clients
• Manage multi-disciplinary team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
• Develop and motivate the Account team to deliver the highest standards in leadership, insight, delivery and spirit in the industry, as seen by clients and internal partners
• Mentor the team to maximize individuals’ growth, and harness the strengths and opportunities of each team member
• Responsible for implementation of any leadership company-wide changes within the team 

UNDERSTANDS AND EXHIBITS COMPANY CORE VALUES: INTERNALLY AND EXTERNALLY:

HAVE HUSTLE.

• We don’t dream, we do. We turn ideas into action and use everything we learn to get better and smarter. We aren’t afraid to put in the work or create solutions where none exist.

STAY HUNGRY.

• Complacency is the enemy. We do what’s right, not what’s comfortable, and are willing to advocate for change when it’s called for. Settling isn’t an option.

WALK-IN THEIR SHOES.

• We build trust by listening and being honest and considerate. We work collaboratively and help brands develop more meaningful connections by understanding what their audiences really need and want.

BE ACCOUNTABLE.

• We’re upfront about challenges and don’t hide behind issues. We deal with things head-on, share openly and arm our partners with the insight and expertise they need to build from a place of confidence.

GET THERE QUICKLY.

• Culture moves fast and we do too. We work with urgency and agility, make thoughtful decisions quickly, and adapt as needed to stay ahead of the curve

You’re qualified if: 

• +7 years of digital/social/marketing experience
• Strong understanding of influencer marketing and social media platforms including contract negotiations, content development and measurement
• Expert knowledge of paid and organic influencer tactics 
• Proficient in interpreting and applying where necessary information provided by influencer management software (such as Creator IQ, Klear, Tagger, Upfluence)
• Excelling project management skills with a keen eye for detail
• Works collaboratively with planning and creative teams to drive business outcomes
• Expert grasp of social media platforms
• Good understanding of paid and social amplification
• Proficient with MS Office, Google or other presentation software
• Robust experience with cross channel integration

Nice to have:

• Photoshop, Canva, animation, motion graphics
• Certification in Facebook Blueprint, Twitter Flight School and/or Google Analytics
• Social media tools like Sprout, Sprinklr, Hootsuite
• CRM software like Hubspot

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.