Social Media Analyst (Remote / Hybrid)

  • Full-time
  • Department: Account Services

Company Description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creative to scale the world’s fastest growing digital brands.  Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast paced culture. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward.

2021 was a transformational year for Viral Nation, having grown by 200% and we have even bigger ambitions for 2022 and beyond.  While we continuously exceed our goals, we need your help – our success is only as great as our people.  Strong performance leads to high expectations and we need to keep raising the bar!

Our Values:

We Constantly Evolve: Embracing change is both an opportunity and a necessity!

Courage: Challenging the norm drives us forward!

Diversity: We strive for excellence and recognize that our differences make us stronger. We respect and seek out the inclusion of differences, realizing we can learn from each other!

Resilience: Adversity is a springboard for growth!

Job Description

  • Reporting to the Manager, Community and Social, the Social Media Analyst will support across a variety of social and digital media priorities across Viral Nation’s portfolio of clients
  • Prepare client-facing dashboards through extracting, sorting and archive data
  • Reporting & Insights - Provide timely (weekly, monthly & quarterly) and accurate reporting, analysis and key insights of key social media reports (content analysis, social conversations/intelligence, trends/content ideations, audience insights insights, competitor research analysis) for a variety of brands and campaigns across all key channels  including Twitter, Facebook, Instagram, Facebook, YouTube, LinkedIn, TikTok and Pinterest
  • Storytelling with Data - Proven ability in writing compelling and clear narratives based off data, translating insights into actionable recommendations for our clients and optimizations for our Creative and Strategy teams
  • Support - Comfortable providing one on one group support to individuals for our social media listening tools and providing ad-hoc support to the team when needed
  • Trends - Keep abreast of the latest social and digital media trends and formats
  • Other tasks as required

Qualifications

  • 2-3 years experience in digital/social analytics role
  • Extensive knowledge of social media analytics including TikTok, LinkedIN, YouTube, Facebook, Instagram and Twitter
  • Ability to 
  • Experience building dashboards for KPIs 
  • Understanding of digital and social media marketing strategies
  • Ability to manage multiple deadlines and work efficiently in a fast-paced environment
  • Highly self-motivated with the ability to proactively analyze data and deliver insights to Community Management, Strategy and Accounts team
  • Strong attention to detail and comfortable with large amounts of data
  • Effective verbal and communication skills
  • Ability to provide in-depth, actionable insights based on data and observed trends
  • Hands-on experience with social media platforms and digital marketing campaigns
  • Take ownership of tasks and drive projects through to completion
  • In-depth understanding of SEO, keyword research and Google Analytics
  • Experience with social media management tools, like Sprout Social, Sprinklr and Hootsuite
  • Excellent communication skills
  • Time management and multitasking skills
  • BSc in Marketing, Communications or related field is desired
  • Additional qualifications in digital technologies or social media management is a plus

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.