Content Marketing Manager

  • Full-time

Company Description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creative to scale the world’s fastest growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast paced culture. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward.

2021 was a transformational year for Viral Nation, having grown by 200% and we have even bigger ambitions for 2022 and beyond. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations and we need to keep raising the bar!

Our Values

We Constantly Evolve: Embracing change is both an opportunity and a necessity!

Courage: Challenging the norm drives us forward!

Diversity: We strive for excellence and recognize that our differences make us stronger. We respect and seek out the inclusion of differences, realizing we can learn from each other!

Resilience: Adversity is a springboard for growth!

An inspired Content Marketing Manager for Viral Nation who is passionate about growth. You are a storyteller and an exceptional writer. You are an expert at content marketing and are able to leverage data & SEO to drive your strategy. You regularly read the leading newsletters and blogs in the industry. You have your finger on the pulse of what’s trending in the growth, marketing, social media and tech landscape. You are self-motivated. You have big ideas.

You will have a proven track record of creating effective content for specific audiences and meeting deadlines to establish a significant online presence. Using metrics and statistics about the target customers' demographics and preferences will allow you to create multimedia content to increase brand awareness and funnel-building activities. 

You must love start-up culture, feel energized by working in a team and have an all-hands-on-deck attitude. What we care about most is your ability to bring big ideas to the table, your capacity to learn, your willingness to contribute, and your desire to build something meaningful from the ground up.

Job Description

  • Developing a comprehensive content strategy that improves Viral Nation’s brand awareness, lead generation, community engagement and conversions
  • Using technical SEO, social listening data, competitor and customer insights to shape Viral Nations’s content strategy and provide regular reporting on results on a monthly and quarterly basis
  • Authoring content that establishes Viral Nation’s unique brand tone & voice and a consistent narrative across multiple digital channels (website, blog, email/newsletter, case studies, select social channels, etc.)
  • Creating and delivering content calendars across various content channels including blog, newsletter, website, etc.
  • Collaborating with the Creative Studio to produce innovative, engaging visuals that align with the written content
  • Create multimedia articles, blog posts and videos that aid in fostering engagement online.
  • Compile and consider data, including target audience, personas, messaging, competitive insight, customer feedback, and campaign results 

Qualifications

  • 5+ years of proven experience in content marketing strategy & creation
  • Experience with email marketing, SEO, Google Analytics and other content analytics tools including Ahrefs/SEMRush
  • The ability to concept & create content based on consumer and industry insights, trends, brand positioning and KPIs
  • Exceptional writing skills
  • Experience building a content strategy & calendars across multiple content channels
  • Strong knowledge of content formats (blogs, newsletters, case studies, etc.) and the best ways to activate them
  • The ability to be organized, self-motivated and to multi-task across different projects under tight deadlines
  • A deep understanding of & appetite for digital culture (memes, podcasts, social media) is a plus!
  • Relationship-building skills that influence thinking and outcomes through professional credibility
  • Ability to work with and within cross-functional teams to manage workload and meet deadlines
  • Can lead a small team
  • High attention to detail and strong organizational skills 

 

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.