Senior Demand Generation Specialist

  • Full-time

Company Description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creative to scale the world’s fastest growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast paced culture. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward.

2021 was a transformational year for Viral Nation, having grown by 200% and we have even bigger ambitions for 2022 and beyond. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations and we need to keep raising the bar!

 

Our Values

We Constantly Evolve: Embracing change is both an opportunity and a necessity!

Courage: Challenging the norm drives us forward!

Diversity: We strive for excellence and recognize that our differences make us stronger. We respect and seek out inclusion of differences, realizing we can learn from each other!

Resilience: Adversity is a springboard for growth!

Job Description

The Senior Demand Generation Specialist is responsible for planning, building, and managing end-to-end execution of our demand generation and lead generation programs alongside the Marketing Director. This individual will work cross-functionally with multiple departments and is critical in bringing our stories and products to life online. We are looking for an individual who is passionate about the power of digital marketing and demand generation in building a brand and driving results, finding new ways to deliver an engaging experience to new consumers, stays up-to-date with current trends and technologies, and is a thought leader in the growth marketing space.


 

The Role:

  • Develop the strategy for Viral Nation, Demand Generation and Lead Generation campaigns focusing on building Viral Nation’s client base, improving awareness and consideration of Viral Nation services

  • Manage the implementation and strategy of Viral Nation Lead Generation including managing the moments that align to our internal Calendar as well as key consumer commercial moments across Canada and the United States, and our secondary and tertiary markets

  • Create, execute & optimize digital marketing strategies across paid channels, with a primary focus on affiliates, paid social and programmatic to drive revenue and new consumer growth.

  • Quickly become a subject matter expert on lead generation programs across paid social, programmatic, paid search and more

  • Structure and implement marketing tests to drive optimization (e.g. test creative, copy, audience segments, etc.)

  • Assist with email list growth and overall program health; compile performance reports and dashboards

  • Partner with our social media, communications, the larger digital and media team, and brand teams to ensure we are communicating a cohesive message across our touch points

  • Manage internal groups and external agencies to ensure deadlines are met

  • Ensuring all Affiliate and Lead Generation campaigns comply with current best practices

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Ensure all programs comply with Canada’s Anti-Spam Legislation & other global email compliance rules and regulations globally

  • Requirement, Specification, business process documentation / diagraming - ensure the full scope is outlined for all new programs

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

  • Support in managing the Demand Generation budget

Qualifications

  • 3-4 years of experience in digital, growth marketing, or demand generation marketing with demonstrated success

  • University or college degree in marketing or business.

  • Experience with an affiliate program technology

  • Proven experience in A/B and multivariate test design, execution and analysis.

  • Passion for new technologies and pushing the boundaries of demand generation in order to give customers a personalized and innovative experience.

  • Experience with digital marketing best practices that result in customer acquisition, retention and growth

  • Must be proficient in Microsoft Office (PowerPoint, Word, Excel).

  • Experience with web analytics tools (one or more of GA, Webtrends, Omniture,)

  • Deep understanding of digital and email marketing

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.