PR/Brand Manager (REMOTE / HYBRID)

  • Full-time

Company Description

In 2020, Viral Nation was voted the 4th fastest growing company in Canada. At Viral Nation, we embed brands in culture. We are not a typical ‘big agency’. We are a team of entrepreneurs, ex-global agency leaders and big talent agency recruiters who came together with a shared vision to do things differently.

We help brands find smarter ways to deliver better value to their communities by collaborating with the people who know them intimately, understand what they want, and create content that speaks directly to them. We move at the speed of culture and evolve quickly as needed. We continue to do this successfully for some of the world’s largest brands, including Facebook Oculus, Disney, DC Comics, TikTok and Tencent.

Do you have a passion for crafting compelling narratives and inspiring brand love for both business and internal audiences? VN Tech is looking for a PR/Brand Manager to build and execute a best-in-class communications strategy across our sales and marketing technology division. In this role you will work cross-functionally to inspire new audiences and reinforce our commitment to reimagining the way enterprises do business.

Job Description

  • Define the VN Tech communications vision and strategy to deliver extraordinary results 
  • Create and oversee external communications campaigns to advance awareness and perception of Viral Nation Tech in key markets
  • Execute strategic PR and AR programs that position Viral Nation Tech as a dominant force in target categories
  • Develop crisis comms/rapid response plans and provide executional support to the leadership team 
  • Work with the leadership team to define the brand and corporate identity and ensure consistent application across all channels
  • Gather real-time insights and analysis from industry and analyst reports, competitor activity, and other sources to effectively prepare the leadership team for external interactions
  • Partner with senior leadership, Corp Marketing and other stakeholders to develop and execute internal communications strategies that advance corporate culture and keep employees informed and engaged
  • Manage and maintain professional relationships with media, influencers, agency partners, etc.
  • Craft press releases, speeches, presentations, talking points, and other media materials 
  • Partner with subject matter experts was necessary to write and edit high impact, on-brand content 
  • Promote a data-driven approach to communications through establishing, measuring, and monitoring performance against target KPIs
  • Develop and manage departmental budget

Qualifications

  • 5+ years of communications experience with at least 2 at a leadership level
  • Degree in Communications, Journalism, English, or related discipline
  • A portfolio that confirms strong writing skills, impeccable proofreading
  • Experience leveraging print, digital, and video to support communications goals 
  • Strong understanding of the Canadian and US media landscape, both traditional and social
  • Exceptional judgment regarding what is newsworthy and promotable, and how to position news as relevant to the media and our audience
  • Excellent written and verbal communication skills, excellent ability to craft messaging to reach and engage diverse audiences
  • Strong understanding of brand positioning 
  • Relationship-building skills that influence thinking and outcomes through professional credibility
  • Ability to effectively manage multiple time-sensitive projects with grace
  • Ability to work with and within cross-functional teams to manage workload and meet deadlines
  • High attention to detail and strong organizational skills 

 What’s in it for you:

  • Top-tier compensation packages
  • 100% paid comprehensive health benefits plan 
  • Be supported and learn from an unrivalled leadership team with many years of digital agency and technology experience
  • Be authentic! Work with an agency that boasts above-average diversity statistics.
  • Dedicated programs to support your mental health and work-life harmony.
  • Flexible work schedule 
  • Summer hours 
  • Continuous learning and development opportunities
  • Team building and social events 
  • Work with some of the world’s most advanced, proprietary social media technologies

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.