At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creative to scale the world’s fastest growing digital brands.  Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast paced culture. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward.

2021 was a transformational year for Viral Nation, having grown by 200% and we have even bigger ambitions for 2022 and beyond.  While we continuously exceed our goals, we need your help – our success is only as great as our people.  Strong performance leads to high expectations and we need to keep raising the bar!

Our Values:

We Constantly Evolve: Embracing change is both an opportunity and a necessity!

Courage: Challenging the norm drives us forward!

Diversity: We strive for excellence and recognize that our differences make us stronger. We respect and seek out the inclusion of differences, realizing we can learn from each other!

Resilience: Adversity is a springboard for growth!

Viral Nation is seeking a CRM Strategist who will oversee our CRM (HubSpot) and its campaigns across all company channels, most importantly email. The CRM Strategist will be responsible for creating campaigns from ideation to implementation to evaluation Viral Nation’s retention marketing strategies. CRM optimization will require a deep understanding of Viral Nation’s business units and the specific KPIs attached to each across various platforms. The CRM Strategist will identify and communicate data and analytics insights that will help shape the company’s content, product and marketing and sales efforts. 

Role Responsibilities:

• Oversee and optimize the full lifecycle of CRM campaigns from ideation to implementation to evaluation across email, website and social media.
• Develop extensive knowledge of our marketing technology stack (HubSpot and other customer data platforms) and our data sources to become a systems expert
• Collaborate with key content, product, and audience stakeholders to develop an end-to-end marketing strategy that accomplishes set business goals and KPIs
• Build and execute segmented marketing campaign automations to enhance audience retention 
• Create customized and personalized email newsletter and mobile campaigns based on location
• Lead the systematic creation and execution of campaign testing and feedback, and ensure results get shared and implemented
• Identify and analyze data trends and insights around user needs, pain points and drivers
• Uncover opportunities to improve reach and retention based on segmentation and various stages of the user lifecycle
• Serve as a CRM expert, advising key stakeholders on CRM best practices from design, copy and channel

• HubSpot Expert 
• 5+ years of experience in email and/or mobile marketing, with expertise in creating and managing marketing campaigns from start to finish
• In-depth knowledge of segmentation, workflows, data analytics and reporting
• Strong organizational skills and effective project management
• Strong understanding of Email Service Providers (preferably HubSpot)
• Extensive knowledge of data and tracking analytics tools either in CRM or third-party service (ie Google Analytics)
• Experience in the Marketing/Influencer category is preferable

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.