Market Research Analyst (REMOTE / HYBRID)

  • Full-time

Company Description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creative to scale the world’s fastest growing digital brands.  Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast paced culture. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward.

2021 was a transformational year for Viral Nation, having grown by 200% and we have even bigger ambitions for 2022 and beyond.  While we continuously exceed our goals, we need your help – our success is only as great as our people.  Strong performance leads to high expectations and we need to keep raising the bar!

Our Values:

We Constantly Evolve: Embracing change is both an opportunity and a necessity!

Courage: Challenging the norm drives us forward!

Diversity: We strive for excellence and recognize that our differences make us stronger. We respect and seek out the inclusion of differences, realizing we can learn from each other!

Resilience: Adversity is a springboard for growth!

Viral Nation is seeking a Market Research Analyst with hands-on experience conducting market research and consumer insights projects in strategy, innovation, consumer insights, and/or market research firms.

You know how to use market and consumer research to drive brand, product, and creative innovation across different industry verticals.  The role demands knowledge across strategy, innovation, and innovative consumer insights methodologies. It also demands an appreciation for strategic imagination, high-impact storytelling, and curiosity.

The Market Research Analyst will work with clients and internal strategists to define research objectives, identify the appropriate methodologies, execute research, translate findings into actionable insights, and present the results in a compelling manner. Collaboration is critical to the success of this role. We are rapidly evolving across the business and integrating new functions to make us smarter – so it’s important you are comfortable integrating with different internal and external teams to produce solutions as well as developing your own methods.

Job Description

  • Quantitative Research: Conduct quantitative research studies by gathering, analyzing, and deriving insights from data into a clear, cohesive story.
  • Interpretation: Able to turn their uncertainty into your compass for investigation (able to formulate productive questions)
  • Qualitative Research: Can lead expert and consumer interviews, design discussion guides, conduct interviews, and produce crisp analysis
  • Data Analysis: Mining data and producing fresh insights using our cultural intelligence platform Q and off-the-shelf third-party tools
  • Storytelling: Authors and designs logical presentation narratives to illustrate cultural and primary research insights that inform client direction with complete ease
  • Relationships: Fosters communication across project teams and with clients by presenting, and discussing the application of your strategy and research work

Qualifications

  • Bachelor’s Degree in Psychology, Statistics, Mathematics, Business, social sciences, market research, or other related discipline
  • Approximately 3-5 years of experience in related field, ideally in positions that require blending right- and left-brain sensibilities
  • Experience leading primary research projects end-to-end
  • Experience with a range of qualitative and quantitative methodologies (surveys, focus groups, consumer segmentation, A/B testing) is a plus.

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.