​​​​Director, Performance and Paid Media

Viral Nation is a global digital innovation group powering the social ecosystem with cutting-edge solutions that align strategy, talent, media, and technology.

Founded as an influencer marketing agency in 2014, Viral Nation today encompasses full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.  

We are passionate about creating deep customer bonds through personal connections, and our diverse, multidisciplinary team is proud to fuel growth for the world's leading brands, including Anheuser-Busch, The Coca Cola Company, Disney, Hasbro, Meta Quest, Tencent, Tim Hortons, TJX, and Uber.

Who You Are:

Viral Nation is looking for a data-driven performance marketing leader to execute and optimize paid and performance marketing strategies for Viral Nation’s products and services. The successful candidate will understand digital and social platforms inside and out.

This is a hands-on role that requires someone eager to roll up their sleeves and dive in while also building strategy, leading a team of digital media specialists to success, and driving continuous improvement through analysis and optimization.

• Build multi-channel marketing strategies, optimizing the efficiency of tactics, creative, and messaging
• Manage budget allocation between channels and lead campaign-specific optimization for conversion
• Provide strategic leadership in the development of digital programs across SEM, paid and performance media, social, and other channels 
• Lead a fast-growing team of digital media specialists, developing team skills and knowledge through mentoring, supervision, and actionable feedback
• Grow the sophistication of your team’s media, data, and technology skills across the digital landscape
• Identify, test, and scale new and emerging digital channels
• Collaborate cross-functionally to find places to innovate in acquisition and conversion optimization for meaningful growth
• Track market conditions and competitive trends, using insights to shape plans

• Minimum five years’ senior experience managing complex, integrated digital and performance marketing campaigns at an agency or in-house
• Proven experience meeting performance, growth and ROI KPIs with annual budgets exceeding 10M
• A true passion for digital marketing fueled by continuous learning, testing, and application of new techniques, tools, and technologies 
• Prior people and vendor management experience is essential 
• In-depth experience with digital, AdTech, and analytics tools including Google Marketing Platforms (GMP), Facebook, LinkedIn, Twitter, TikTok, ABM and DSP platforms, and Google Analytics
• Demonstrated experience interpreting data and deriving impactful insights

What’s in it for you:

• Top-tier compensation packages
• 100% paid comprehensive health benefits plan 
• Be supported and learn from an unrivalled leadership team with many years of digital agency and technology experience
• Be authentic! Work with an agency that boasts above-average diversity statistics.
• Dedicated programs to support your mental health and work-life harmony.
• Flexible work schedule
• Continuous learning and development opportunities
• Team building and social events 
• Work with some of the world’s most advanced, proprietary social media technologies

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.