Hubspot Marketing Specialist (REMOTE / HYBRID)

  • Full-time

Company Description

At Viral Nation, we’re passionate about creating deep customer bonds through personal connections.

We're a global digital innovation group powering the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes a full-service influencer marketing agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.  

As the global leader in influencer marketing, our diverse, multidisciplinary team is proud to fuel growth for the world's leading brands, including Anheuser-Busch, The Coca Cola Company, Disney, Hasbro, Meta Quest, Tencent, Tim Hortons, TJX, and Uber.

What’s in it for you:

  • Competitive salaries and 100% paid comprehensive health benefits plan 
  • Learn from an unrivalled leadership team with many years of digital agency and technology experience
  • Be yourself! Work with an agency that boasts above-average diversity statistics.
  • Dedicated programs to support your mental health and work-life harmony.
  • Flexible work schedule and summer hours 
  • Continuous learning and development opportunities
  • Partake in our calendar of team building and social events 
  • Work with some of the world’s most advanced social media technologies

Job Description

Viral Nation is looking for an experienced Hubspot Marketing Specialist to play a key role in driving success for the world's largest brands and best-known influencers.

Reporting to the Senior Director, Revenue Operations, you'll collaborate on marketing programs that attract, engage, and delight our clients; and processes that streamline operations for our sales, marketing, and finance teams. 

Collaboration is key as you’ll work closely with multiple stakeholders to balance big-picture thinking with hands-on execution. Hyper-focused on quality, you have an eye for detail that's essential to delivering customer value at scale.

Things are moving quickly around here, so we’re looking for someone who embraces new challenges and is comfortable moving at breakneck speed.

What You'll Do

  • Design and execute high-volume automation programs including email and landing page creation for multiple product lines across the customer lifecycle
  • Develop and maintain an email marketing calendar that ensures coverage and compliance
  • Manage and optimize automation and CRM processes for our sales, marketing, and finance teams
  • Provide data-driven segmentation and personalization
  • Monitor and report on database health to identify areas for improvement
  • Provide reporting and analysis on program effectiveness and support data integration initiatives across the MarTech stack

Qualifications

Who You Are

  • 2+ years of HubSpot experience in an agency or technology environment
  • Basic HTML and CSS knowledge 
  • Strategic thinker comfortable with sharing new ideas and driving best practices
  • Solid understanding of inbound marketing and funnel management 
  • Analytically-minded with a data-driven approach to conversion rate optimization
  • Capable of balancing attention to detail with swift execution
  • Exceptional written and verbal communication skills

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.