Social Strategist

  • Toronto, ON, Canada
  • Employees can work remotely
  • Full-time
  • Department: Creative & Content

Company Description

In 2020, Viral Nation was voted the 4th fastest growing company in Canada. At Viral Nation, we embed brands in culture. Our mission is to close the distance between brands and consumers by creating tighter bonds. We help brands find smarter ways in and deliver better value to their communities by collaborating with the people who know them intimately, understand what they want, and can create content that speaks directly to them. 

We are not a typical ‘big agency’. We are a team of entrepreneurs, ex-global agency leaders, and big talent agency recruiters who came together with a shared vision to do things differently.

A great deal of our success has been our ability to immerse ourselves in our client’s business, move at the speed of culture, and evolve quickly as needed. We continue to do this successfully for some of the world’s largest brands including Facebook Oculus, Disney, DC Comics, TikTok, and Tencent.  

Job Description

We're growing our Content team and are looking for a Social Strategist to join us and help us to conceptualize and build full social media campaigns for a variety of our clients. In this role you're going to use your knowledge of social media, the latest trends and our clients' data to elevate our campaign strategy and deliver on larger, more exciting solutions.

Key Responsibilities:

  • Participate in campaign development, deployment tactics, and proactive strategic social media planning.

  • Work with clients to develop their social voice and persona, provide social media consultation, and campaign specific social strategies for organic and paid social.

  • Build Social Media Playbooks and best practice social protocols.

  • Identify gaps and opportunities in content plans for new & existing clients

  • Work closely with pre-sales and Business Development to build social media strategies that help win new business

  • Work with the Community Manager to facilitate posting and scheduling on Instagram, Tik Tok, Facebook, Twitter, YouTube, etc. for a variety of Viral Nation social media clients

  • Work in collaboration with the Content division to stay on top of social media trends, ecosystem changes, and best practices to optimize content strategies and educate the larger Viral Nation community.


  • Proven track record in creative strategy and building brands on social
  • Experience in and a deep understanding of Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter
  • Ability to translate direction from internal leadership and external clients into social media strategies and deliverables.
  • Excellent communication skills, proven ability to write strong briefs, and a history of leveraging research to drive results

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.