Copywriter (Social)

  • Toronto, ON, Canada
  • Full-time
  • Department: Creative & Content

Company Description

In 2020, Viral Nation was voted the 4th fastest growing company in Canada. At Viral Nation, we embed brands in culture.  

Our mission is to close the distance between brands and consumers by creating tighter bonds. We help brands find smarter ways in and deliver better value to their communities by collaborating with the people who know them intimately, understand what they want, and can create content that speaks directly to them. 

We are not a typical ‘big agency’. We are a team of entrepreneurs, ex-global agency leaders, and big talent agency recruiters who came together with a shared vision to do things differently.

Job Description

We’re looking for a Social Copywriter to join our growing Content & Strategy team. In this role, you will help to develop outstanding, on-trend copy for social campaigns and guide the end-to-end writing process from conceptualization through production. You will be a storyteller that can bring ideas to life with authenticity, insight, and enthusiasm — developing strategies and concepts that are forward thinking and innovative. 

Key Responsibilities

  • Understand the nuances across the social platforms, writing according to best practices and audience preferences – you live and breathe social which is demonstrated through your natural writing style

  • Integrate the established tone of voice for various brands into their social creative in a compelling, valuable, and authentic way
  • Assist in the research and marketing of case studies and innovations within the real-time social space 

  • Help to identify trends and patterns in user behavior associated with more immediate social content 

  • Assist in developing an ongoing editorial calendar with copy and concepts that align with brand voice/tone


  • Exceptional writing skills and a solid understanding of copywriting for paid and organic digital and social platforms – IG, FB, Tiktok, LinkedIn, etc.
  • Distinctly creative and obsesses about how ideas can be bigger, and better!

  • Passion and understanding of today’s social media landscape and the best practices as it relates to each unique platform

  • Desire to interact with great branded and unbranded content from across the web 

  • Proven track record of thriving in fast-paced environments, working independently and driving results through ambiguity

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.