Senior Copywriter

  • Toronto, ON, Canada
  • Employees can work remotely
  • Full-time
  • Department: Creative & Content

Company Description

In 2020, Viral Nation was voted the 4th fastest growing company in Canada. At Viral Nation, we embed brands in culture. We are not a typical ‘big agency’. We are a team of entrepreneurs, ex-global agency leaders and big talent agency recruiters who came together with a shared vision to do things differently.

We help brands find smarter ways to deliver better value to their communities by collaborating with the people who know them intimately, understand what they want, and create content that speaks directly to them. We move at the speed of culture and evolve quickly as needed. We continue to do this successfully for some of the world’s largest brands, including Facebook Oculus, Disney, DC Comics, TikTok and Tencent.

What’s in it for you:

  • Competitive salaries and 100% paid comprehensive health benefits plan 
  • Learn from an unrivalled leadership team with many years of agency experience
  • Be yourself! Work with an agency that boasts above-average diversity statistics
  • Dedicated programs to support your mental health and work-life harmony
  • Flexible work schedule and summer hours 
  • Continuous learning and development opportunities
  • Partake in our calendar of team building and social events 
  • Work with some of the world’s most engaging brands

Job Description

  • Understand the nuances across the social platforms, writing according to best practices and audience preferences – you live and breathe social which is demonstrated through your natural writing style
  • Ability to ideate social content and narrative for different platforms
  • Understand the use of hashtags and provide recommendations 
  • Experience working with different brand guidelines, personalities and tone of voice 
  • Able to write creatively and strategically according to the larger content strategy
  • Can develop and brainstorm compelling brand content stories 
  • Actively stay on top of content trends and best practices to keep writing engaging and topical
  • Able to work independently as well as collaboratively while taking direction from others
  • Create multiple digital and social assets in a fast-paced environment often requiring short turnarounds
  • Stay updated on client’s style guidelines and brand voice for consistency in messaging


  • Minimum 4 years professional copywriting experience with a solid portfolio of work
  • Extensive experience writing and editing within a creative or agency environment
  • Exceptional writing skills and a solid understanding of copywriting for paid and organic digital and social platforms – IG, FB, Tiktok, Linkedin etc.
  • Ability to work independently and with a team to meet deadlines
  • Excellent organizational skills and multitasking ability
  • Proficiency in Microsoft Word, and Adobe Acrobat Pro


  • Strong “can-do,” attitude with a willingness to be flexible and adaptable
  • Ability to make decisions, solve problems and exercise good judgment
  • Strong commitment to building positive working relationships
  • Ability to organize and prioritize multiple tasks in a fast-paced environment
  • Sense of humour and ability to ‘let things roll’ when the unexpected happens
  • Solid written and verbal communication skills
  • Strong sense of urgency and prioritization and focus to complete tasks

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

Videos To Watch