Senior Director, Brand & Communications (REMOTE / HYBRID)

  • Full-time

Company Description

Senior Director, Brand & Communications

Viral Nation is a global digital innovation group powering the social ecosystem with cutting-edge solutions that align strategy, talent, media, and technology. Founded as an influencer marketing agency in 2014, Viral Nation today encompasses full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.  We are passionate about creating deep customer bonds through personal connections, and our diverse, multidisciplinary team is proud to fuel growth for the world's leading brands, including Anheuser-Busch, The Coca Cola Company, Disney, Hasbro, Meta Quest, Tencent, Tim Hortons, TJX, and Uber.

Who You Are:

Do you have a passion for crafting compelling narratives and inspiring brand love in business, consumer, and internal audiences? Due to our rapid growth in the fast-evolving digital landscape, Viral Nation is seeking an experienced executive to build and execute a best-in-class communications strategy across our agency, talent, and technology divisions. As our Senior Director, Brand and Communications, you’ll work cross-functionally to inspire new audiences and reinforce our commitment to reimagining the way the world connects on social by authentically amplifying our brand across paid, earned, and owned media.

Job Description

 

  • Define the corporate communications vision and strategy, and lead the team to deliver extraordinary results 
  • Create and oversee external communications campaigns to advance awareness and perception of Viral Nation in key markets
  • Execute strategic PR and AR programs that position Viral Nation as a dominant force in target categories 
  • Develop crisis comms/rapid response plans and provide executional support to the leadership team 
  • Work with leadership team to define brand and corporate identity and ensure consistent application across all channels
  • Gather real-time insights and analysis from industry and analyst reports, competitor activity, and other sources to effectively prepare leadership team for external interactions
  • Partner with senior leadership, HR, and other stakeholders to develop and execute internal communications strategies that advance corporate culture and keep employees informed and engaged
  • Partner with legal and HR to ensure compliance with company policies and other regulations as required
  • Partner with leadership team and HR on internal communications programs 
  • Manage and maintain professional relationships with media, influencers, agency partners, etc.
  • Craft press releases, speeches, presentations, talking points, and other media materials 
  • Partner with subject matter experts where necessary to write and edit high impact, on-brand content 
  • Promote a data-driven approach to communications through establishing, measuring, and monitoring performance against target KPIs
  • Develop and manage departmental budget

Qualifications

 

  • 12 years of communications experience with at least 5+ at a senior leadership level
  • Degree in Communications, Journalism, English, or related discipline
  • A portfolio that confirms strong writing skills, impeccable proofreading
  • Experience leveraging print, digital, and video to support communications goals 
  • Strong understanding of the Canadian and US media landscape, both traditional and social
  • Exceptional judgement regarding what is newsworthy and promotable and how to position news as relevant to the media and our audience
  • Excellent written and verbal communication skills, remarkable ability to craft messaging to reach and engage diverse audiences
  • Strong understanding of brand positioning 
  • Relationship-building skills that influence thinking and outcomes through professional credibility
  • Ability to effectively manage multiple time-sensitive projects with grace
  • Ability to work with and within cross-functional teams to manage workload and meet deadlines
  • Great attention to detail and strong organizational skills 

What’s in it for you:

  • Top-tier compensation packages
  • 100% paid comprehensive health benefits plan 
  • Be supported and learn from an unrivalled leadership team with many years of digital agency and technology experience.
  • Be authentic! Work with an agency that boasts above-average diversity statistics.
  • Dedicated programs to support your mental health and work-life harmony.
  • Flexible work schedule
  • Summer hours 
  • Continuous learning and development opportunities
  • Team building and social events 
  • Work with some of the world’s most advanced, proprietary social media technologies.

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.