At Verto, we aim to set the standard for unapologetically simple financial experiences and then dare to raise that standard. We’re here to transform the way we spend, transact, and borrow through financial experiences that simply work - and work simply. 

If you want to be a part of a team that prioritizes collaboration, creativity, innovation and attacking challenges head-on, you’ve come to the right place!

As our Lifecycle Marketer at Verto, you will work with our members to grow their engagement using scalable omnichannel marketing. You will run marketing campaigns and support go-to-market sprints end-to-end; from creative development to implementation and analysis. As part of our small marketing team, you will work cross-functionally with all of our team members to provide leverage and reach ambitious growth targets.

The successful candidate for this role will build strategy across our owned channels (email, in-app notifications, push notifications, website, etc.) as well as execute on their creative ideas. 

What you’ll be doing: 

• Create and execute marketing programs to drive growth and engagement in a cohesive manner using data-driven approaches involving testing and ongoing optimization
• Conceive and implement integrated marketing programs to drive critical KPIs
• Use user journeys, segmentation, and insights to develop contextual and targeted marketing programs
• Be a champion and advocate of the Verto brand, ensuring adherence to brand standards in all marketing materials
• Fluently weave together an omnichannel strategy - across email marketing, push notifications, in-app messaging, SMS marketing, etc. 
• Build copy and graphics for campaigns
• Omnichannel marketing, Business and Analytics skills to be a well-oiled machine that is constantly experimenting, A/B-testing, and optimizing the marketing funnel
• Build and maintain process documentation, establish best practices, and execute acquisition and lifecycle marketing operations
• Proactively identify gaps in process, propose solutions, and ultimately, improve efficiency
• Keep a pulse on the competitive landscape; stay current with competitive intelligence (offers, existing client communications, etc.) from direct and indirect competitors
• Work closely with Analytics and Business Intelligence to monitor and analyze performance

• 3+ years of relevant work experience as a Lifecycle Marketer at a start-up or early-stage company is preferred. 
• A multi-year track record with omnimarketing automation technology (Braze, Amplitude, Branch, Segment CDP, etc.)
• experience using creative software (e.g. Adobe suite) and with basic web/ landing pages (eg. HTML, CSS, Wordpress, etc.)
• A thoughtful, critical thinker who follows and systematic and rigorous approach to problem-solving
• Scrappy and has the willingness to learn. Executing quickly to allow for continual iteration and experimentation are core principles on our team.
• Shipped end-to-end messaging campaigns and scaled programs. You incept an idea, see it all the way through to implementation and learn how to improve on it next.
• An understanding of key elements of acquisition, activation, engagement and retention strategies, including customer journeys, lifecycle marketing (CRM), marketing automation and the metrics impacted.
• Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset.
• Naturally collaborative. You're comfortable working with a diverse group of stakeholders across the organization and making sure every voice is hear

At Verto, we believe that diversity is a strength and a core value. We are committed to creating a more inclusive workplace and actively encourage applicants from underrepresented groups, including LGBTQ and BIPOC. We are dedicated to providing an inclusive and accessible recruitment process for all candidates. If you require any accommodations, please let us know and we will work with you to meet your needs.