Digital Marketing Manager

  • 3055 Center Green Dr, Boulder, CO 80301, USA
  • Full-time

Company Description

Vermilion is a Boulder based, certified B-Corp, creative agency with a purpose: helping solve the big problems of the day, helping organizations make positive change, and helping consumers make better, smarter choices. Our expertise encompasses 360º marketing with deep roots in design and digital and a focus on work in education, social change, sustainability, and natural products.

Job Description

Vermilion is looking for a strategic, detail-oriented, and personable Digital Marketing Manager. As a member of our small, but skilled digital marketing team, you have an opportunity to be involved in all aspects of our digital marketing programs. From paid media planning and management to SEO and analytics to content strategy and creative development, we provide a full suite of digital marketing services to our clients.

Respsonsibilities

  • STRATEGY: Contribute to holistic campaign development (online and offline), including strategy and recommendations across all channels of digital marketing.

  • MEDIA PLANNING: Experience using forecasting tools, benchmarking data and research to develop hypotheses and strategies for client-facing presentations and recommendations.

  • PAID MEDIA MANAGEMENT: Ensure the timely, successful and profitable delivery of multiple projects and paid media campaigns according to client needs and objectives by managing execution, including setup of audiences and campaigns, build-out of ads (copy + design with Vermilion creative team), keyword research, ongoing optimization, and management of timeline and budgets.

  • REPORTING: Create campaign reports to analyze key data and uncover insights and relevant trends (Google Data Studio experience preferred). Ability to use this data to provide internal teams and clients with recommendations and next steps.

  • RESEARCH: Interest and curiosity for understanding the latest trends in digital marketing tools and best practices, including reading and sharing articles and topics with co-workers and clients.

  • CREATIVE: Assist with providing executable and innovative campaign ideas and creative suggestions as part of brainstorming sessions for content and advertising development with Vermilion’s creative team.

Traits We Love

  • High intellectual curiosity, drive, determination, accountability, and resourcefulness

  • Task-oriented with strong organizational and written/verbal communication skills

  • Acute attention to detail

  • Self-starter who is able to work both independently and collaboratively in a team environment

  • Strong analytical skills and ability to sort through data and find solutions and recommendations

  • Ability to multitask; effective time manager, with the ability to prioritize and multitask in a demanding work environment

Qualifications

  • Minimum 3 years’ experience supporting digital marketing campaigns and projects (agency experience preferred)

  • Strong knowledge of digital marketing tools and general campaign strategies, best practices, and organizational systems

  • Working knowledge of all aspects of digital marketing, including SEO, paid search, display, video, email marketing, social media marketing, content marketing and creative development, and analytics and reporting

  • Hands-on experience planning, executing, managing, and reporting on campaigns using multiple platforms and tools. Since there are so many tools that can be used to accomplish the same end goals, we’ve tried to group them into our needs at Vermilion.

    • GOOD: Google Analytics, Google Ads, Facebook/Instagram Ads

    • BETTER: Google Search Console, SEO Tools (SEMRush, Moz, etc.), Google Data Studio, Experience with email service providers and tools (MailChimp, Constant Contact, etc.)

    • BEST:

      • Experience with website content management systems, including WordPress and Yoast SEO plugin, redirect plugins, etc.

      • Experience with ecommerce websites, including Shopify and WordPress Ecommerce plugins (WooCommerce, Big Commerce, etc.)

      • Experience with conversion tracking setup (Google Tag Manager, Google Optimize)

      • Experience with Paid Ecommerce, including Google Merchant Center and Google Shopping campaigns

      • Experience with at least one social media management software tool (e.g. Buffer, HootSuite, Sprout Social, etc.)

      • Experience with additional ad platforms, including Amazon, Pinterest Ads, Bing Ads, Twitter Ads, LinkedIn Ads, etc.

      • Experience creating social media content and designs (Canva, Photoshop, etc.)

    • STUPENDOUS: Got other skills? Let us know!

Additional Information

This is a full-time position in our Boulder, CO office and does not offer a remote working opportunity.

Benefits include health-insurance subsidy, 401K, gym membership, PTO plan, spacious work environment, great colleagues and clients.

Please apply via SmartRecruiters link and include a resume, cover letter, and any links to your portfolio or social media properties. In your cover letter, be real. Share why this role and Vermilion are a fit for your personal goals and passions.
 

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