Who is Jornaya?

At Jornaya, a Verisk business, we believe in using innovative technology and data that empowers companies to connect with their customers and prospects at the right time and in the most meaningful way. We take pride in helping our customers understand and apply our solutions and data to improve their digital marketing strategies in new and creative ways. When our customers win, we win.

Verisk (Nasdaq:VRSK) provides predictive analytics and decision-support solutions to customers in the insurance, energy and specialized markets, and financial services industries. More than 70 percent of the FORTUNE 100 relies on the company’s advanced technologies to manage risks, make better decisions and improve operating efficiency. Celebrating its 50th anniversary, the company continues to make the world better, safer and stronger, and fosters an inclusive and diverse culture where all team members feel they belong.

With more than 100 offices in nearly 35 our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fifth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

We are looking for a Demand Generation & Events Marketing Specialist to drive engagement and revenue in partnership with our team, as well as lead our events and conference strategy. In this dual role, you’ll work closely with cross-functional teams to enable lead generation via email campaigns and events. You thrive in funnel analytics and speak in acronyms like CPL, MQL, and conversion rates. You love the science of marketing and events as much as the art, and enjoy implementing and measuring new processes and campaigns.

About the Day to Day Responsibilities of the Role

• Develop, maintain, and execute demand generation plans, including using key marketing systems to generate, distribute, and report on leads.
• Partner closely with colleagues in product, marketing, customer success, and sales to craft and ensure accurate messaging, timing, and execution of one-off and always-on marketing campaigns.
• Create and manage campaign content and email communications, working to meet quarterly demand generation goals (net new leads created, MQL, opportunities, etc.).
• Work with our Content Strategist to help guide the portfolio of marketing programs, including: website, content marketing, email nurturing, paid advertising, content syndication, SEO, social media, blogs, webinars, and both online and in-person events.
• Coordinate internal and guest speakers, webinars, and industry conference strategy, including but not limited to: identifying industry events, planning event logistics, vendor management, and pre-and post-event communication in collaboration with our team.

• 3+ years of experience in a growth marketing, demand generation, or digital marketing role.
• 2+ years of experience leading business events on a mid-large scale(client events with hundreds of attendees and industry tradeshows with thousands).
• 1+ year of experience with managing and measuring marketing initiatives via marketing automation or CRM tools and online analytics.
• Ability to travel as needed (up to 15%) and work flexible hours on occasion.
• Excellent verbal and written communication, presentation, and project management skills.
• Ability to work independently and autonomously.
• A track record of collaborating with other teams to execute cross-platform marketing strategies on tight deadlines.
• Self-starter, not afraid to be scrappy and roll up your sleeves.
• Detail-oriented and comfortable taking an analytical approach to decision-making.

Additional Information

Jornaya is headquartered in Conshohocken, PA, but our employees can work from anywhere in the US! 

We want to help our employees create their ideal work environment where they can do their best work. Whether you’re local to Philadelphia, on the West Coast, or anywhere in between, Jornaya supplies each employee with standard equipment such as laptop and related accessories.

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Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Consumer Privacy Notice

At Verisk, the health and safety of our people is our number one priority.  Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses’ government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.