Who is Jornaya?

At Jornaya, a Verisk business, we believe in using innovative technology and data that empowers companies to connect with their customers and prospects at the right time and in the most meaningful way. We take pride in helping our customers understand and apply our solutions and data to improve their digital marketing strategies in new and creative ways. When our customers win, we win.

Verisk (Nasdaq:VRSK) provides predictive analytics and decision-support solutions to customers in the insurance, energy and specialized markets, and financial services industries. More than 70 percent of the FORTUNE 100 relies on the company’s advanced technologies to manage risks, make better decisions and improve operating efficiency. Celebrating its 50th anniversary, the company continues to make the world better, safer and stronger, and fosters an inclusive and diverse culture where all team members feel they belong.

With more than 100 offices in nearly 35 our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do.

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fifth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Jornaya is looking to hire a specialist to be responsible for content. This individual will lead the content strategy, which includes planning, producing, and analyzing the written content we create while iteratively advancing Jornaya's editorial vision and mission. The ideal candidate will collaborate across functions to deliver an effective editorial plan and content to meet the business objectives efficiently. We want people who thrive in a performance-driven company, who are not afraid to stretch themselves in a fun environment, and focus on impact and growth. 

About the Day to Day Responsibilities of the Role 

• Develop a content strategy and craft interesting, well-researched content to drive traffic, engage and convert target customers, and improve shared content across social media channels — content to include white papers, blog posts, website copy, eBooks, case studies, webinar and video scripts, presentations, and other content as needed 

• Lead research to drive thought leadership that fuels white papers, webinars, press, awareness, and a reputation of Jornaya as a thought leader and information resource. 

• Direct Jornaya social media strategy and content calendar and manage our social presence to grow followers and engagement, particularly among influencers  

• Keep up with current industry trends and topics to ensure effective communications 

• Ensure that all communications adhere to brand and communications standards and are written in a consistent Jornaya "voice," including reviewing content for messaging, style guidelines, and brand consistency 

• Coordinate with partners, thought leaders, and other third parties to produce high quality joint content programs 

• Develop and maintain editorial calendars and content project plans; provide regular updates to stakeholders, and determine metrics for ensuring effectiveness of marketing content 

• Implement new tools and processes for effective creation and measurement of content—building and tracking benchmarks for measuring success and ROI 

• Work with product marketing and sales to develop industry- and role-based email messaging,  content strategies, and materials to support the sales cycle 

• Optimize delivery strategy for each piece by testing content formats, distribution channels and our target audience segments 

• Provide accurate and timely project reporting on all content marketing activities 

• Manage our website messaging and SEO keyword strategy, keeping content relevant and fresh to drive traffic, engage visitors, and convert visitors to prospects 

• 5-7 years of experience in marketing, communications, or writing-focused roles 

• Excellent writing skills for online and print with experience in SEO best practices 

• Excellent communication and collaboration skills, and strong analytical capabilities 

• Proficiency with Microsoft Office required 

• Experience with Web Content Management Systems, HTML, and Eloqua a plus 

• Ability to thrive in a fast-paced, deadline-driven team environment with shifting priorities 

• Innovation: The ideal candidate will be relentlessly focused on positioning Jornaya as an innovator and industry leader through the creation of new and valuable ideas, and programs 

• Teamwork: The ideal candidate will be committed to working together in a respectful, transparent and trust-based way in all interactions, large and small 

• Self-starter, not afraid to be scrappy and roll up your sleeves 

• Detail-oriented and comfortable taking an analytical approach to decision-making  

Additional Information 

Jornaya is headquartered in Conshohocken, PA, but our employees can work from anywhere in the US!  

We want to help our employees create their ideal work environment where they can do their best work. Whether you’re local to Philadelphia, on the West Coast, or anywhere in between, Jornaya supplies each employee with standard equipment such as laptop and related accessories. 

#LI-SH1 

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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At Verisk, the health and safety of our people is our number one priority.  Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses’ government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.