Wood Mackenzie is the global leader in data, analysis and consulting across the energy, chemicals, metals, mining, power and renewables sectors.

Founded in 1973, our success has always been underpinned by the simple principle of providing trusted research and advice that makes a difference to our customers. Today we have over 2,000 customers ranging from the largest global energy companies and financial institutions to governments as well as smaller market specialists.

Our teams are located around the world. This enables us to stay closely connected with customers and the markets and sectors we cover. Collectively this allows us to offer a compelling combination of global commodity analysis with detailed local market knowledge.

We are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment that encourages diversity and fosters a sense of belonging. We are committed to creating a workplace that works for you and encourage everyone to get involved in our Wellness, Diversity and Inclusion, and Community Engagement initiatives. We actively support flexible working and are happy to consider alternative work patterns, taking into account your needs and the needs of the team or division that you are looking to join. 

Hear what our team has to say about working with us:

https://www.woodmac.com/careers/our-people/

We are proud to be a part of the Verisk family of companies! 

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.   

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.  

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.  

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.   

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do. 

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fifth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.  Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.  

Wood Mackenzie has an exciting opportunity for a Global Digital Marketing Manager to join a fast-paced, dynamic global business to take ownership of digital marketing campaigns to drive audience growth and deliver improvements in lead generation. This is an opportunity for a creative, innovative digital marketer to be part of an effective and exciting team to support the development of our digital marketing strategy.

Role Purpose 

This role will be part of the global digital marketing team responsible for creating and executing world-class B2B digital marketing plans. The role will work with our regional marketing teams and ABM marketers to create impactful digital campaigns across the company’s marketing technology stack and channels. This position will report to the Senior Digital Marketing Manager and be part of a small but perfectly-formed Global team that executes digital campaigns, builds data analytics connections and reports, and grows targeted audiences to boost engagement with our brand.

About the Day to Day Responsibilities of the Role

• Applying extensive digital marketing experience and knowledge of owned, earned and paid media to create, manage and optimise marketing campaigns that create brand awareness, engagement and deliver high quality leads.
• Support in the management of social (paid and organic), display, retargeting activity – and possibly some PPC.
• Use data to report, derive insights and improve digital marketing performance for campaigns
• Data analysis to optimise every touch point, and delivering the best experience throughout the user journey to maximise ROI
• Utilising and customising content available to you to support regional and global campaigns effectively.
• Reporting campaign results, drawing insights and providing recommendations for improved performance.
• Providing consultancy and support to the business to help them utilise digital /social in their marketing activities.
• Optimise content considering SEO and Google Analytics
• Analyse web traffic metrics to find opportunities for improving audience messaging on digital channels
• Utilise a range of MarTech to maximise impact and improve digital user experiences

 About You and How You Can Excel in this Role

To be successful in this role you’ll be a digital marketing professional with at least 5 years’ experience, preferably with experience across a range of digital channels and with experience of working with a range of MarTech. You’ll be able to develop engaging and effective digital marketing campaigns to attract and engage new potential customers.

For this position, it’s also essential to be up-to-date with new technologies and emerging digital marketing trends. It will be beneficial if you have some knowledge of the energy & commodity markets.

You will have:

• A Bachelor’s degree, ideally in Marketing, Digital Marketing or relevant field
• Proven experience as a Digital marketing manager or similar
• Experience of working within a B2B environment
• Experience of digital marketing in a global business
• Excellent interpersonal skills, ability to influence and engage direct reports and peers
• Demonstrated experience of senior stakeholder management
• Experience of coaching peers on digital marketing tools and trends
• Highly evolved communication skills and an ability to translate technical information into business language
• Strong problem-solving skills and the ability to think creatively & drive innovation
• Proficiency in MS Office and Digital marketing and reporting tools (e.g. EPI server, Pardot, Blueconic, Google Analytics, Google Tag Manager, Google Data Studio, Hubspot)
• Digital mindset with an ability to predict audience preferences
• Hands on experience of building integrated digital campaigns across a variety of audiences
• Project management skills and attention to detail
• Reporting experience ideally using Google Analytics with a results-orientated approach
• Ability to quickly understand complex subject matter and simplify whilst maintaining nuance and essence of the key messages.
• Excellent communicator and digital thinker.
• The ability to use both data and intuition to inform decisions/optimise campaigns.

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Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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