At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.   

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.  

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.  

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.   

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do. 

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fourth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.  Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.  

We are looking to hire a Marketing Strategist to support integrated marketing efforts for Verisk’s life insurance solutions. Our life insurance team represents a cross-functional, cross-business-unit working group that is energized and committed to success in this new vertical. The ideal candidate is well-versed in B2B marketing strategies for the insurance and/or technology space and can drive digital engagement and lead gen.

The Marketing Strategist will report to the Director of Marketing, Life Insurance Solutions, located in Boston. Preference will be given to candidates in Boston and Jersey City.

Responsibilities:

·       Support the development and execution of marketing strategies, plans and multi-channel campaigns from start to finish by collaborating with marketing resources across the business

·       Develop strategic messaging and content throughout the marketing funnel that resonates with our target audience with special attention to the digital and insurtech transformation

·       Work closely with product and sales stakeholders to drive awareness, lead generation, and pipeline growth

·       Research and analyze customer insights, competitors, and market trends to inform outreach strategies, increase customer conversions, and generate more qualified leads

·       Understand our life insurance vision and revenue goals, drive marketing initiatives that support growth and success in a new vertical

Skills:

• B2B marketing background with a focus on building new verticals
• Proven experience developing marketing plans and campaigns
• Proficiency with digital marketing, including content marketing, online (SEM…), and social media
• Understanding of the fintech, health tech, insurtech, and overall tech space
• Excellent writing, communication and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers
• Self-directed learner with the ability to quickly learn our business while simultaneously creating value for the team
• Effective in juggling project management responsibilities while simultaneously working independently to complete projects

Requirements:

·       5+ years of B2B marketing experience, preferably in insurance and/or technology

·       Bachelor’s or graduate degree in marketing, business, economics, or related field

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Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

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