Wood Mackenzie is the global leader in data, analysis and consulting across the energy, chemicals, metals, mining, power and renewables sectors.

Founded in 1973, our success has always been underpinned by the simple principle of providing trusted research and advice that makes a difference to our customers. Today we have over 2,000 customers ranging from the largest global energy companies and financial institutions to governments as well as smaller market specialists.

Our teams are located around the world. This enables us to stay closely connected with customers and the markets and sectors we cover. Collectively this allows us to offer a compelling combination of global commodity analysis with detailed local market knowledge.

We are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment that encourages diversity and fosters a sense of belonging. We are committed to creating a workplace that works for you and encourage everyone to get involved in our Wellness, Diversity and Inclusion, and Community Engagement initiatives. We actively support flexible working and are happy to consider alternative work patterns, taking into account your needs and the needs of the team or division that you are looking to join. 

Hear what our team has to say about working with us:

https://www.woodmac.com/careers/our-people/

We are proud to be a part of the Verisk family of companies! 

At the heart of what we do is help clients manage risk. Verisk (Nasdaq: VRSK) provides data and insights to our customers in insurance, energy and the financial services markets so they can make faster and more informed decisions.   

Our global team uses AI, machine learning, automation, and other emerging technologies to collect and analyze billions of records. We provide advanced decision-support to prevent credit, lending, and cyber risks. In addition, we monitor and advise companies on complex global matters such as climate change, catastrophes, and geopolitical issues.  

But why we do our work is what sets us apart. It stems from a commitment to making the world better, safer and stronger.  

It’s the reason Verisk is part of the UN Global Compact sustainability initiative. It’s why we made a commitment to balancing 100 percent of our carbon emissions. It’s the aim of our “returnship” program for experienced professionals rejoining the workforce after time away. And, it’s what drives our annual Innovation Day, where we identify our next first-to-market innovations to solve our customers’ problems.   

At its core, Verisk uses data to minimize risk and maximize value. But far bigger, is why we do what we do. 

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the fourth consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.  Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.  

The Director leading this group will develop a world-class plan that promotes and protects the organisation’s brand reputation. This is everything from strategic brand positioning, to visual and verbal identity. This position reports directly to the SVP Marketing, will oversee a global team and be part of the Marketing Leadership team.

About the Day to Day Responsibilities of the Role

• Develop and maintain a brand strategy to guide strategic decisions throughout the brand lifecycle, including brand definition (e.g. messaging, positioning, visual representation) and activation (e.g. required investment, primary approaches to increasing awareness and changing perception)
• Gather data on external brand performance using multiple approaches (e.g. quantitative and qualitative methods, monitoring tools), and communicate brand progress through reports and KPI dashboards
• Help the organization understand how the brand informs customer experience and any disconnects in how it is portrayed in various customer segments or phases of the customer lifecycle
• Maintain a logical brand architecture and develop a rules-based approach to introduce and/or integrate acquired brands
• Develop and maintain a referenceable, organization-wide set of brand guidelines that are simple enough to be followed, but thorough enough to encompass all required use cases
• Curate, architect and promulgate centralized brand assets
• Implement an efficient brand governance process and workflows that facilitate the function as a shared-service resource rather than a bottleneck
• Work closely with Comms & PR team on ensuring the brand is both being amplified through media outreach and through the development of employee brand ambassadors
• Work closely with Content Marketing & Thought Leadership Committee on developing core themes that help showcase the brand and broaden our reputation to adjacent markets
• Work closely with Verisk Corporate Marketing team on brand alignment and amplification
• Lead creative strategy and visual language for the brand
• Ensure brand voice and visual consistency across all applications and creative expressions of the brand
• Oversee design and production of all assets for global and regional marketing initiatives

About You and How You Can Excel in This Role

To be successful in this role you will be an experienced and entrepreneurial commercial leader with at least 10 years' experience in the Brand and Creative space.  You should already have strong senior relationships and be capable of quickly building on these with senior clients.  Strong domain knowledge and a proven track record of driving commercial results are important. It will be beneficial if you have some knowledge of the energy & commodity markets

You will have;

• A Bachelor’s degree
• Extensive experience in brand strategy development and execution
• Strong visual aesthetic
• Experience working with global teams
• Excellent interpersonal skills; ability to influence and engage direct and indirect reports & peers
• Gravitas and confidence to gain credibility and respect of the Executive Team
• Demonstrated experience of senior stakeholder & agency management
• Experience in building, mentoring and coaching a team and driving a high-performance culture
• An extensive commercial track record
• Highly evolved communication skills and strong copywriting and TOV experience
• Strong problem-solving skills and the ability to think creatively & drive innovation
• Demonstrated experience of fostering a winning culture and delivering and exceeding expectations
• An energetic, tenacious, results-orientated approach
• Demonstrated good judgment in resource utilisation and optimization, and delegating when appropriate
• Passion for growing the business and have a genuine interest in developing yourself
• An intellectual curiosity about how data and analysis solve critical business issues
• Demonstrated where your analysis and insight has informed commercially impactful evidence-based decision making
• Excellent organizational, planning and budget management skills

#LI-RG2

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Consumer Privacy Notice